Page 11 - Presentation - Amazonization of the Legal Profession (March 5, 2020)

Slide 9

No Competition

Past practices and inertia are the largest competition. Professional demographic changes
(millennials entering the market) eliminates both competitive elements. Millennials are open
to superior technical alternative sources of information that create relationships with clients
online.

There are no direct product or service competitors

Professional Directories On-line Searches Organization Memberships
 Online “Yellow Pages” no  Not comprehensive
 Informational but no  Hit-or-Miss
relationship created. quality control. relationships
 Businesses do not use.
 Expensive to list in. Colleague Referrals
 Limited number of firms. Internal Firm Referrals  Hit-or-Miss
 None in accounting.  Hit-or-Miss

Indirect competitors
The Big Four accounting firms are competitors to law firms and accounting firms.
Their competition with LawyersAccountants.com will create significant free media coverage.