Page 47 - Starbucks Coffee
P. 47
QSPM STARBUCK
(Quantitative Strategic Planning
Matrix)
Tahap akhir dari analisis
formulasi strategi berupa
pemilihan alternatif terbaik. Dari
matrix QSPM dapat dilihat nilai
TAS (Total Attractiveness Score)
tertinggi
The final stage of the strategy formulation analysis is
the selection of the best alternative. From the QSPM
matrix, it can be seen the highest TAS (Total
Attractiveness Score) value
