Page 302 - Bowie State University Graduate Catalog 2018-2020.

ORGC 627 CONFLICT MEDIATION
Elective: Examines the process of mediation, negotiation, and conflict
resolution, with particular reference to organizations. Reviews communicative
acts that shape realities of mediators and disputants and influence outcomes.
In addition, this course suggests ways to resolve conflicts effectively.

ORGC 630 INTEGRATED MARKETING COMMUNICATION
Elective: This course is designed to provide students the opportunity to study
the development of the commercial aspects of the mass media. The course
emphasizes the various styles of print and electronic media advertising and the
skills required in putting a piece of advertising together. The focus will be on
how corporations need to deliver a consistent message across all channels.

ORGC 631 ORGANIZATIONS AND INTERCULTURAL COMMUNICATION
Elective: This course gives the student an advanced understanding of
intercultural communications—verbal and nonverbal—in organizational
spheres. It demonstrates the existence of competing values, beliefs, norms,
and practices in organizations, particularly in a world where organizations are
increasingly inhabited by diverse voices. The course also investigates the
differences in cultural intersections that exist between localized and globalized
organizations. The essence of this course is to provide the student with the
opportunity to understand and adapt successfully to these cultural interactions
and to ultimately prepare the student for the organizational reality of
interacting with diverse groups.

ORGC 633 ORGANIZATIONAL COMMUNICATION AUDIT
Elective: This course focuses on a systematic assessment of an organization’s
capacity for effective communications practices. It addresses effectiveness and
credibility of an organization’s communication media. This course makes use
of an ICA-developed instrument for organizational communication audits.

ORGC 634 PUBLIC RELATIONS MANAGEMENT
Elective: Analysis of public relations function in organizations, in-depth study
of specialized areas to include public relations analysis, objectives, planning,
staffing, budgeting, campaign media and publications in organizations.

ORGC 635 CRISIS COMMUNICATION MANAGEMENT
Elective: This course will address the issues surrounding communication within
a crisis context. Natural disasters affecting an organization or other forms of
crisis affecting two or more organizations bringing about financial ruins need
structured organizational patterns of communication to achieve desired

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