Page 322 - 2016-2018 Graduate Catalog (Revised)

organization, and multinational economic integration. Applications of
global marketing strategies will be examined through case analysis and
class projects.

MKT 631 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Prerequisites: None
Credits: 3
Promotes analyses of the factors involved in designing and managing
channels of distribution. Studies the role of various channel members
and their behavior, conflicts, cooperation, and motivation. The course
also deals with the behavioral aspects and power struggle in business
relations among manufacturers, wholesalers, and retailers. The course
discusses marketing logistics, including the management of the physical
distribution of goods moving through the marketing system. The impact
of distribution policies on costs and customer service are to be
analyzed, as well as the relationships between distribution and other
elements of the marketing mix. Models and quantitative methods are
utilized in the analysis.

MKT 637 MARKETING RESEARCH
Prerequisites: None
Credits: 3
Provides an in-depth analysis of the application of scientific
investigation used for decision- making in solving marketing problems,
problem/opportunity formulation, determination of research
objectives, creation of a research design, selection of data collection
method and sampling procedure, data organization and analysis,
interpretation of research results, preparation of the research report,
and follow-up activities. The course also will focus on strategic
implications of marketing research and the applications of marketing
research methods in the real world through case analysis.

Mental Health Counseling

MHCO 799 MENTAL HEALTH COUNSELING COMPREHENSIV
EXAMINATION
Prerequisites: Advancement to Candidacy, Completion of all
prerequisites, resolution of all Incomplete grades
Credits: 0

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