Page 320 - 2016-2018 Graduate Catalog (Revised)

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This course places emphasis on advanced practical counseling with
supervised experience in community and/or agency programs. The
role of the administrator of community counseling services is
considered. Problems and issues in counseling are examined. This is
the first of the two-semester internship experiences required for
Mental Health Counseling majors and emphasizes advanced skill
development. An intensive field experience is needed. Students will
complete a total of 400 hours of internship experience of which a
minimum of 160 hours must be in direct clinical contact with
clients/patients.

MHCO 805 INTERNSHIP ADVISEMENT
Former course number 605 Prerequisites: None
Credits: 1
Mental Health Counseling students should register for this one credit
class when they have not completed internship during the semester
they have registered for it. This course provides supervision while a
student is completing the required field experience.

Marketing

MKT 533 PROMOTION MANAGEMENT
Prerequisites: None
Credits: 3
Examines theories and applications relating to marketing
communications, with a focus on planning, managing, and
implementing the promotion mix, advertising, publicity, personal
selling, sales promotion, and public relations. The approach is to view
promotion as a key marketing tool coordinated with other elements of
the marketing mix. Discussion topics include integrated marketing
communications, media selection, developing an optimal promotional
mix, budgeting for promotional strategy, international promotion
policies, and measuring the effectiveness of promotion. Students will
learn the skills of developing and implementing promotion campaign.

MKT 535 PROCUREMENT MANAGEMENT

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