Page 21 - AfroPunk Festival Brooklyn 2019 Playbook

CONTENT GUIDELINES S
Social Media

Twitter
Best platform to use when engaging in trending conversations, posting editorials and promoting events
through copy

Strategies
● Review trending topics daily and participate in the conversation in real time
● Utilize polls and voting to easily collect data
● Leverage influencers and brand ambassadors to “take over” your channels and draw from their
follower base
● Host a Twitter Chat to ensure to followers you are interested and open to opinions
● Use trending hashtags to maximize visibility among non-followers
● Engage with other brand and people with a larger bigger platform to increase your audience
Posts
● Best to creates an interactive conversation
● Always include trending hashtag
● Make sure the majority of your posts are entertaining

Frequency & Timing
● There are no limits to the number of posts per day
● Retweets work well on this platform
● Responding to posts and engaging in hot topic conversation work best vs posting images and
videos
● Best times to posts are 10a - 8p

Facebook (FB)
Best platform to use when capturing followers’ opinions and fostering debate

Strategies
● Make use of Facebook event pages for event-specific information and content
● Use trending hashtags to garner attention
● Create photo albums with at least 10 images to offer a robust experience

Posts
● Original uploads perform better than reposting

Frequency & Timing
● There is no recommended limit to the amount of content posted, but at least 3 posts per day is the
recommended minimum
● Engagement is highest on Sunday
● Best times to posts are 10a - 8p