Page 22 - AfroPunk Festival Brooklyn 2019 Playbook

CONTENT GUIDELINES S
Social Media (cont.)

Instagram (IG)
Best platform to use for visual content

Strategies
● Business should have more than one page to highlight different verticals
● Utilize the link on the business account so people can swipe up and link to your company’s site
● Initiate competition and giveaways

Images
● Only post images that are dynamic enough to stand out in a timeline
● Images should have bold colors or black and white
● Always use the full-size image. Avoid white space around an image
● Avoid overlaying text over a picture
● Limit text-based posts. They should be surrounded on the timeline by twice the amount of
image-based posts.

Frequency & Times
● Posting an average 6 times per day is recommended
● Do not post more than 12 times per day
● Best times to post are from 9:00 - 11:00

Reposting
● When reposting, make sure to tag everyone involved in the original post including photographers,
designers and models when known.
● For best visual look when posting, use an app, like Regrammer, that removes any additional
watermarks or logos
● For best visual look when posting, use an app, like In Shot, to properly format and size the image or
video

Stories
● Followers are more likely to view IG stories formatted in portrait mode rather than landscape
● Best use of IG stories is for the behind the scene experience, can be raw and funny, no rules
● Post a story every day to maintain consistent engagement
● Use of text and detailed information is more appropriate in Stories rather than on your timeline.
● Geotags on stories will connect you to IG’s main page
● IG TV is the best way to showcase curated, possibly edited and even scripted video content