Page 30 - Peluncuran Program Zona Ramah Promosi Online

Of the total online advertising violations, around 61 percent were found on marketplace platforms and
most were related to micro, small, and medium enterprise (MSME) players.

At the same event, the director of digital economy at the Ministry of Communication and Informatics, I
Nyoman Adhiarna, said that the advertising links for traditional medicines and health supplements that
violated regulations were taken down within 1x24 hours.

"We are looking for algorithms and working with all parties," he added.

Meanwhile, the head of BPOM, Penny K. Lukito, said that according to the agency’s monitoring in 2021,
the number of online advertisements violating regulations was much higher for traditional medicines
and health supplements (61.12 percent) than for conventional advertisements (21.76 percent).

"BPOM has a mission to protect the public from the risks of drugs and food, including traditional
medicinal products and health supplements advertisements with misleading information," she added.

This situation has arisen in line with the increasing trend of business actors joining the online market and
the uptick in the volume of transactions using electronic money in Indonesia. The large volume of online
transactions has not been accompanied by appropriate promotions or advertisements, Lukito said.