Page 10 - Straive Culture Document

Client Focus

Client thinking has been ingrained to our identity. With accountability, respect, innovation and
meritocracy and motivation, we are now looking to put value deliverance on the revs and our
Client is our epicenter.

We are here, now, because we are customer oriented. We have built strong relationships at the
sales and account management echelons of our operations. This also pictures a reactionary and
defensive approach to customer orientation. We now desire to derive from our strengths and
successes in relationship management to move to an aggressive client focus.

Let’s leapfrog from being a reliable system that delivers value, to an innovative organization that
will discover value for the customer and deliver delight. Let’s tune ourselves so that we can listen
to realized requirements and sense latent needs.

Key Attributes of Client Focus

• We are progressive and organic; we create many-to-many virtual teams
beyond organizational borders.
• We listen, think and innovate for our clients.
• We always envision a greater value for clients, and not just respond
to a need.
• We embed ourselves as a partner and strategic innovator
who can travel the journey with our customers.
• We sustain relationships through regular communication,
collaborations, and empathy; our clients have challenges
and they mean opportunities and relationship for us.
• We take every opportunity to ask our clients how
we can help and invest time.
• We constantly tune ourselves to listen to realized
requirements and sense latent needs of
our clients.

Evolving from customer orientation to
customer focus will be driven by:
- Constant collection of information
about customers
- Leveraging on relationship pedigree
and being entrenched in their
strategic thinking
- Embedding value generation beyond
the premise as we innovate

Our essential first step is to harvest the seeds of client focus in everyday work,
governed by performance management frameworks that give every technology and
process stakeholder a reason to care.