Page 64 - PUBLIC SPEAKING_Neat

message and to help us achieve our speaking objective” (Beebe and Beebe, 2013: 89).
The followings are some useful guidelines to help us setting the base of our draft:

Consider our audience

 To whom am I speaking to?
 What does my audience expect from me?
 What is the most suitable topic for my audience?

Consider our speech goal
 What is my objective?

Consider our speech content
 What kind of information should I share with my audience?
 How should I present the information to them?
 How can I gain and hold their attention?
 Why kind of examples would work best?

Consider our delivery
 What language or linguistic differences do audience members
have?

 What method of organizing information will be most
effective?

The analysis towards our audience can be done in three steps. They are the
analysis before the speech, during the speech and after the speech.

a. Analyzing audience before the speech

denimlabs.com
Knowing our audiences’ backgrounds and attitudes can be helpful to
determine the topic and the objective of our speech, to develop our outline and to
deliver our speech. There are three main information we can gather related to our
audiences before the speech.
1) Demographic audience analysis
Analysis on audience’s demographics especially requires the speaker to be
aware of the audience’s age, gender, sexual orientation, culture, ethnic and
race, member groups, and socioeconomic status. Considering those aspects
will help the speaker to be able to adapt the diverse audience and prepare the

58 | Public Speaking