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materials of the speech which is sensitive to those issues. Some strategies
that can help the speaker to reach a majority of people in a diverse audience
are as follows:
 Use a variety of types of
supporting materials. Use a
balance of both logical
support (statistics, facts,
specific examples) and
emotional support (stories
and illustrations).
 Remember the power of
stories. People from most
cultures appreciate a good https://www.snapsurveys.com/blog/demogr
story. Use stories to support aphics-questions-surveys/
an argument.
 Add visual support. Show the

audience an outline of our
key ideas using a Power
Point.

2) Psychological audience analysis
The psychological audience analysis studies the
audience attitudes towards a topic, purpose, and
speaker while probing the underlying beliefs and
values that might affect these attitudes. Understanding
the audience’s attitudes, believes, and values will help
the speaker to select the topic, to determine the
http://www.ashahealth.org/stdsstis/
myths-and-facts/ objective and to be prepared for the speech delivery.

3) Situational audience analysis
Considering the speaking situation is also
important since it may affect the audiences’ response
to the speaker. Situational audience analysis includes
an examination of the time and place of our speech,
the size of our audience, and the speaking occasion.
https://biostrategics.wordpress.com

Public Speaking | 59