Page 68 - PUBLIC SPEAKING_Neat

 if we do not have the answers and data we need, tell audiences that we
will provide more information by mail, telephone, or e-mail (and make
sure we get back in touch with them).

c. Analyzing audience after the speech
After we finish our speech, it is important to evaluate our audience’s positive or

negative responses towards your speech. This will be helpful for our next speech. These
are some methods to analyze the audience’s responses.

 Non-verbal Responses
The most obvious non-verbal
response is applause. Is the
audience simply clapping
politely, or is the applause
robust and enthusiastic,
indicating pleasure and
acceptance? Responsive facial
expressions, smiles, and nods
are other non-verbal signs that
the speech has been well
ihatepresentations.com received.

Realize, however, that audience members from different cultures respond to
speeches in different ways. Japanese audience members, for example, are likely to
be restrained in their response to a speech and to show little expression.
 Verbal Responses
If we have the chance, try to ask audience members how they respond to the
speech in general as well as to points in which we are particularly interested.
 Survey Responses
We can assess how well we accomplished our objective. Developing survey
questions will help you determine the audience’s general reactions to us and our
speech as well as specific responses to our ideas and supporting materials.
 Behavioral Responses
If the purpose of your speech was to persuade our audiences to do something, we
will want to learn whether they ultimately behave as we intended. If we wanted
them to vote in an upcoming election, we might survey our audiences to find out
how many did vote. Our audience’s actions are the best indicators of our speaking
success

62 | Public Speaking