Page 24 - Business English 1_Neat

C. READING (1)

SALES LETTERS

Sales letter is a letter written to persuade a person/ a company to buy certain products/ services .

1. See the example of the following sales letter, then label each part with the suitable name of
parts provided in the box

Michael Swans salutation
Ohms Software Developers
1882 Shelby Street return address
Seattle, WA, 98112
body of letter
signature
December 14, 2017
complimentary closing
Rayan Stewe
Purchasing Manager, date
INST Co. Ltd. name
Manhattan, USA
address of recipient
Dear Mr. Stewe, (inside address)

We are glad to introduce to you our new software. It is very user friendly,
have great capabilities and will surely reduce your work loads. This

software is in the market for last three months and we have got positive

responses from many of our customers. We will feel glad to help you in
making your task a lot easier and that also on a reduction in your
operational cost.

I will be proud to introduce you to the features of the software and give a
demonstration to you. This tool will be a real help to run your work in an
effective and efficient manner. For the details of the product, please see the
catalogue as the enclosure of this letter. We hope for a good business
prospect. We are looking forward to hearing from you.

Best regards,

Michael Swans

Michael Swans
Marketing Manager

Page 21 | Business English 1 - Department of Management UMY