Page 26 - Business English 1_Neat

D. USEFUL EXPRESSIONS (1)

Introducing a new product/service
- We are glad to inform you about...
- We are proud to introduce ...to you
- We are glad to introduce to you...
Describing the product/service
- It is...(adjective)
- It has...(noun)
Offering further help/information
- For further information, please check...
- For more details, you can log on...
- Please feel free to contact us if you require any further information.
- Do not hesitate to contact us for further information.
Inviting further contact
- We are looking forward to hearing from you.
- I look forward to working with you in the future.
- I very much look forward to hearing from you.
Giving complimentary closing
- Best regards,
- Sincerely,
- Yours truly,
- Thank you,
- Cordially,
- Best wishes,

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E. EXERCISE

Look at the two sales letters above, then underline the sentences/ phrases which express the followings:

- Introducing a new product/ service
- Describing the product/service
- Offering further help/information
- Inviting further contact
- Giving complimentary closing

F. WRITING (1)

1. Please write a sales letter based on the following cues:

- You are a sales manager of a service/product company (create the name and address of your company
and write it as the letterhead).
- You introduce a new product/service

Page 23 | Business English 1 - Department of Management UMY