Page 70 - EAA 2nd ed-WithCoverVerso

Ms. Claren : I understand that it might not be a moderate amount, but I assure you that the
valuation of our business is no less than that. We do not want to (iv) ……………………… on
you. Believe me.
Mr. Derek : Well, but it is difficult for us to make it with such a high budget. Sorry, but we can’t (v)
…………………………. to your price.
Ms. Claren : The best we could offer, considering that we’ve been working well together for years,
is a seven percent decrease from our initial offer. I had never been a (vi) ………………………
partner for you; and never will.
Mr. Derek : Thank you for the kind gesture. We are actually expecting around ten percent decrease.
But, let me discuss it with my boss to (vii) ……………………………………….. after this.
Ms. Claren : Great. Until then, I guess we can discuss the contract renewal, shall we?
Mr. Derek : No worries, it’s (ix) ………………………………... We have reviewed them and all are
acceptable.
Ms. Claren : Excellent! Glad, that we’re (x) ……………………………………….!

A. Viewing

Principles of Negotiation

Below are some excerpts from a BBC channel called Dragon’s Den. Observe how Alex Buzaianu negotiates
his business proposal to get an investment from Peter Jones to identify the principles of negotiation.

1
Recognize each of the negotiation phase by completing the missing notes.
PHASE 1: Stating position & interest
Opening point Product
Investment amount : 90,000 pounds Brand : Temporary Forever
Shares : …………………………………. Item : …..………………………………….
Leverage : 1. Reflect style & character
2. ………………………..………….

Business valuation
Initial profit : …………………………..………….
(kick start)
Total : ………………………..…………….
revenue (within 15 months)
Prospect : make available online and retail
stores across Europe, Asia, and
the States.

21 | P a g e
English for Executive Administrative Assistant