Page 9 - INA Program Book

2020 ANNUAL MEETING | 7

11:00 am 3:00 pm
Networking Lounge Opens
Best Practice Round Table Discussions
12:00 pm
Networking Lunch • Talent Management – Recruitment and
Retention of CSRs/Account Managers
1:30 pm
Marketing Presentation • Network issues to address when members grow
through acquisition
Marketing Strategies to Grow Your Agents
• Working with and assessing outsourced vendors
Chris Paradiso, Paradiso Insurance
• The implications of consolidation to the
This presentation is designed to provide networks distribution system
administrators with the tools and guidance to
help their members grow through state-of-the-art 4:00 pm
marketing initiatives. The same tools would apply to Wrap Up General Session
networks as they attract new members and cultivate
new insurance carrier relationships. 5:00-6:30 pm
Networking Reception
Attendees can expect a deep dive into the challenges
that agents face reaching their audience and overcoming
barriers to build strong relationships with clients.
Content will explore best methods to reach potential
and current clients, and the tools required to help you
do so! This hands-on workshop will explore a wide
range of marketing initiatives including:

• Agency brand and why you need a dedicated
brand guide
• How to create a social content calendar

• Creating effective visuals and the tools you
need to do so

• Developing marketing personas

• Email marketing campaigns
• Leveraging video in online marketing

• Best practices for blogging

• YouTube and its impact on SEO