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17. PROTECT AND PROMOTE OUR REPUTATION. 22. LOOK AHEAD & ANTICIPATE.
We are each responsible for, and benefit from, our Solve problems before they happen by anticipating future
company’s image and reputation. Consider how your actions issues, planning for contingencies, and addressing them in
affect our reputation. Be a proud ambassador for the advance. Give yourself enough time to solve problems.
company. Preventing issues is always better than fixing them.

18. ASSUME POSITIVE INTENT. 23. INVEST IN RELATIONSHIPS.
Start with the assumption people are fair, honest, and have Relationships with customers and co-workers are built on
positive intentions. Set aside preconceived notions. Give first impressions, commitments, and trust. Every meeting,
others a chance. conversation, phone call, e-mail, letter, and voicemail creates
an impression and is an opportunity to build trust and
19. MAKE QUALITY PERSONAL. credibility. Strong relationships are foundations for success.
No matter your position, how small a project, or what it is
you do, put your heart, soul, sense of responsibility, and pride 24. CONSISTENTLY IMPROVE.
into it. Pay attention to details, get things right – not just Regularly reevaluate every aspect of your job to find ways to
done. Live by this and you will never regret it. improve. “Because we’ve always done it that way” is not a
reason. Guard against complacency. Find ways to get things
20. KEEP IT SIMPLE. done better, faster, and more efficiently.
Be straightforward and clear. Make what is complicated and
complex as simple as possible. Streamline processes and 25. CELEBRATE SUCCESS.
remove waste without cutting relevant details. Speak straight Recognize people doing the right things, their unique skills,
and in simple English! talents, and celebrate each other’s successes. Regularly
extend meaningful acknowledgement and appreciation – in
21. KEEP A POSITIVE ATTITUDE. all directions throughout our organization
Attitude is contagious. Make the most of each day and work
with a sense of urgency to get things done. Have a passion
for your work while keeping perspective. Do not take things
personally or take yourself too seriously. Laugh every day.

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