Page 79 - ALL ABOUT RETAIL אוגוסט 2016

Thursday, 17 November 2016: BREAKOUT SESSIONS

Concurrent Sessions: Each session is 40 minutes followed by 5 minutes to transition to the next. Move between them as much as you’d like.

TRACK 1: TRACK 2ts

‫מרכזיות הקונה‬ ‫הפעלת תובנות הקונה‬

13:30 Experience a Virtual Visit to The S amsung S tore at La 13:30Influencing Supply Chain through Supporting Global
Madeleine in Paris Procurement with Cutting Edge Insights
Emmanuel Malard, Consumer & Market Insight Manager, Norbert Molnar, Procurement Insights and Research Manager –
S amsung Electronics France Global, Diageo

A live demonstration using the 360° Samsung virtual reality The new Research and Insights Team to Global Procurement
immersion will transport you to a multi-dimensional environment that
precisely reflects the physical store. delivered significant savings in first 6 months through providing value
added insights to Global Procurement Category Teams with industry and

supplier intelligence, peer-group benchmarking, cost modelling, and

internal spend analyses. This presentation will deliver an overview on how
this highly performing team were set up for success.

14:15 Omnishoppers S earch Online and Buy Instore… Discover the 14:15Tracking Shopper Trends
“Robins ” Paradigm
Louis-Michel Barbotin, President, S martWorldS hopper Consumer wants and needs never stay the same, and you wouldn’t want
them to. Changes in food trends such as gluten free and organic, make
During this session learn about new insights and experience in people think and shop differently. Learn how to optimize the retail
environment and resonate with shoppers’ changing needs.
•renovated strategy:
How brands should communicate in their new role…as shoppers
prepare for shopping, moving from pencil and paper to internet

• & digital
How retailers need to acquire new clients as shopping migration
becomes the main disruption: store switching between channels

• and banners
How omnishopper loyalty building requires reinventing a better
shopping experience

15:00 Put the S hopper at the Center of What We do 15:00Activating Insights at Mondelez International
Claudio Guzmán, Global Channel and Category Sales Development Henry Nicholson, Head of Shopper Insights – Northern Europe,
Director, Nestlé Waters Mondelez International

In a changing retail environment it is more and more important This presentation will focus on new advancements on activating
understand the Shopper in an efficient and actionable way to insights at retail. For more information, visit
strengthen strategies and tactics. During this presentation, learn how www.omnishopperintlevent.com.
to put the Shopper at the center of the business to build real
connections and create actionable plans.

15:45 End of Conference

Who Attends:

96%Manager Level & Above looking for new tech,

tools and insights to succeed in today’s retail arena.

76%Brand & Retailer attendance creates a perfect

environment to share best practices and define the
future of retail.

GLOBAL P ERSP ECTIVES FROM The annual destination for expertly curated
content and access to an enriching,
40+ Countries and 250+ Attendees: inspirational group of people who are

Africa Australia Germany Morocco Spain Sweden passionate about shopper and customer
Austria Belgium Greece Netherlands Switzerland trends, technology innovations at retail, and
Bosnia- Hong Kong Norway Turkey Ukraine
Herzegovina Hungary Poland United Arab the
Cyprus Iceland India Portugal Emirates evolving omnichannel retail landscape.
Czech Republic Ireland Israel Romania United Kingdom
Denmark Finland Italy Japan Russia Saudi United States
France Korea Arabia
Slovakia South
Africa South
Korea