Page 75 - ALL ABOUT RETAIL אוגוסט 2016

Tuesday, 15 November 2016: BREAKOUT SESSIONS

Concurrent Sessions: Each session is 40 minutes followed by 5 minutes to transition to the next. Move between them as much as you’d like.

:1TRACK :2TRACK

‫ כלים ומגמות‬,‫טכנולוגיה בקמעונאות‬ ‫אסטרטגיות רב ערוציות‬

Impacting Sales by Adapting to Shopper Behaviour Instead 11:30This session will be delivered by GfK 11:30

of Trying to Change It.For more information, visit www.omnishopperintlevent.com
,Allan Rosborg Jakobsen, Commercial Insight Manager
Coop Danmark

As shopper behavior varies significantly across a market because of It's important to take your staff along the “
extreme differences in interests, needs and purchasing power,
Kvickly a Danish retailer has taken step of adapting to and targeting ”.journey as you try to move to omnichannel

supermarkets. Why? Because changing 79 local behaviour for all 2015SIMON RUSSELL, JOHN LEWIS KEYNOTE SPEAKER OMNISHOPPER
shopper behaviour is more difficult and expensive than simply

adapting to what very specific. How? By mapping the entire country

of Denmark on household type and food purchasing behaviour.

Allan will explain the cluster-model supporting the strategy and

demonstrate the instant impact is has had on sales, promotions,

.digital performance and customer satisfaction

12:15Virtual Reality: An Integral Part of a Market Researcher’s ?What is OmniShopping Anyway 12:15

Toolkit Keith Sleight, Global Shopping Insight Director, Unilever

Rich Scamehorn, Chief Research Office & Co-Founder, InContext This presentation will focus on how always on connectivity has
Solutions impacted shopping behaviour. The pace of change is never going

Technology has long been the handmaiden of shopper research: as to be slower than it is now, so how do we as people interested in

technology has evolved, so has our ability to delve into shoppers’ understanding shopping, maintain relevance in an increasingly

mindsets. Virtual reality-based research is the latest methodology, digital world. As shopping is no longer restricted to a physical

designed to help companies learn shopper behavior in addition to place with fixed opening hours, we need to be adaptable to these

shopper attitudes—in less time and for less money than traditional changes and gather data seamlessly for both off-line and on-line

methods. But, how should companies feel their way through this .to meet our customers needs

new virtual landscape? During this presentation, you will take away

recommended do’s and don’ts for pursuing your own virtual reality

research path, including:
Differences between augmented reality and immersive virtual

•••rHeoawlityto get started with VR headsets
The power of virtual immersion and new questions it helps answer

Lunch 13:00

14:00Shopper Program Measurement Using a Fully Integrated 14:00Impact of Blurring Shopping Channels and Digital
Approach Transformation on Shopping Behaviour
Lauren Kurensky, Shopper Strategy Manager, Ferrero Australia Emma Tappin, Shopper Marketing Controller, Premier Foods
Natalie Williams, Head of eCommerce and Digital, Premier
As we continue to invest funds in shopper data and marketing it is Foods
becoming increasingly important that we find effective ways to
measure our investment and impact. This session will help As the world around us rapidly changes in terms of social
demonstrate how using a fully integrated and collaborative attitudes, macro economics, digital transformation and retail
approach helped a successful FMCG business derive actionable environment, this session explores how this revolution impacts
insights that resulted in improved customer relationships and shopping behaviour. As shoppers search for the most convenient
shopping experience, the future of grocery shopping will be a
•greater spend efficiencies. mixture of online and offline.
Collaboration across functions within the business as well as key
How can we nudge shoppers out of habitual auto-pilot using
•agency partnerships for a macro and micro view omnichannel influences to our advantage? How do you make
Collaboration and buy in from key retailers early on for best read sure that digital and shopper strategy teams work together?
Emma and Natalie will examine shopper missions, habits and the
•on data integration
Stitching together misaligned data from different databases with retail environment and how all these elements can influence
challenge of different segmentations behaviour.

Smartphones and the Shopping Experience 14:45 14:45This session will be delivered by PRS IN VIVO

As the retail landscape evolves for all industries, uncover For more information, visit www.omnishopperintlevent.com.
opportunities for mobile in the shopping experience. The mobile
device is always with the shopper and is one of the biggest
opportunities to connect and stay connected with shoppers. How
does mobile influence the path to purchase and increase basket
size? What are the most common shopping activities in-store? How
do you use mobile to get customers to the store and get them to
?return