Page 76 - ALL ABOUT RETAIL אוגוסט 2016
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9:00KEYNOTE: תלימיושתגם את:השהלתנצהמיגוחתהעבללתשייווסקבילרקוהנישםל&מובתניגיFי-מדהע3
John Kearon, Chief Juicer, BrainJuicer
The majority of the way people shop/hunt/explore is universal, timeless and rooted in a million
years of evolution [we use our System-1 fast, instinctive, intuitive and emotional brain rather
than our System-2 slow, analytical and rational brain]. We don’t weigh up the pros and cons
and look for the optimal answer to our needs. Instead we take mental short cuts that mean
we satisfice rather than optimise (i.e. we pick between a repertoire of say 4 satisfactory
solutions and choose between those each time.) A System-1 approach changes a lot about
how we go about marketing and if applied well creates famous brands and successful sales
strategies.
9:45KEYNOTE PANEL: עתיד הקמעונאות-פרספקטיבה של יצרן
Moderated by Andrew Page, Head of Category Leadership UK & Ireland,
KraftHeinz
Tom Gybels, VP External Business Development, Omega Pharma NV
Ruchira Jain, VP Market Strategy and Insights, PepsiCo India Anders
Fisker Olesen, Chief Marketing Officer, System Frugt A/S
What are the driving forces behind changes in shopper behavior? How has the rise of
eCommerce/omnichannel mentality impacted traditional retail sales? Explore how technology
is enabling complete transparency, from quality to pricing – putting smart shoppers in control,
and fueling a generation of higher expectations. Anticipate what’s next by understanding
changing shopper behavior, new technology innovations and the new path to purchase in the
omnichannel world – one that is of complete consumer control, and almost infinite choice.
11:15KEYNOTE:
Omni-topia: How to Build a Sustaining Ecosystem for
Omnichannel Success
Owen McCabe, Group Solutions Director, Kantar Retail
It takes a village to raise a child, it takes a whole cast of in-house and 3rd party players to
ensure you maximise your Omnishopper potential. What services do you really need and how
do you make sense of the explosion in Omnichannel Marketing Services Industry to choose
the right partners for you? This presentation will provide the latest overview of the
Omnichannel ecosystem, and showcase examples of how smart brand owners are leveraging
it for competitive advantage.
17:00KEYNOTE:
The 12 Powers of a Marketing Leader
Patrick Barwise, Emeritus Professor of Management and Marketing,
London Business School ,rohtuA-oC ,The 12 Powers of a Marketing
Leader
What makes an effective and successful marketing leader? For the first time, The 12 Powers
of a Marketing Leader provides answers based on large-scale research, not just anecdote
and hunch. The book will be published just before the OmniShopper conference. Top-line
summary: to maximize your business impact and long-term career success, you need to
complement your technical marketing skills with a range of leadership skills. These fall under
four headings: mobilize your boss ;)seitiroirp s’ynapmoc eht htiw gnitekram ngila(mobilize
your colleagues eht naht retteb sdeen ’sremotsuc teem ot meht troppus dna eripsni(
;)noititepmocmobilize your team dna ;)sredael fo redael a emoceb(mobilize yourself s’ti(
sah enoyreve tsomla :ytilanosrep ruoy tuoba hcum ton ,ylgnisirprus spahrep ,tub – uoy tuoba
nihtiw ecneulfni ruoy esaercnI ?mia ehT .)redael gnitekram taerg a emoceb ot yticapac eht
.nuf erom evah dna ,reerac ruoy tsoob ,ynapmoc eht
