Page 74 - ALL ABOUT RETAIL אוגוסט 2016

9:00KICK+OFF KEYNOTE: ‫תשכחו מביג דאטה – אלו הנתונים‬
‫הקטנים שעושים את ההבדל‬
Martin Lindstrom, Master Brand
Builder and New York Times Best- Like it or not, businesses are slowly drifting away from the consumer. Only
Selling Author, Small Data, 1in 3,000 executives have spent time in the homes of their consumers the last
Buyology, Brandwashed and year. Instead of being in touch with the consumer, we’ve become reliant on BIG
BrandSense data — reports, databases, and statistics — in order to understand the emotions

of our most important asset. A cluster of technological forces has changed
marketing and branding more in the last 5 years than it changed in the previous
etacinummoc dna dnatsrednu ot redro ni desu ylsuoiverp ev’ew sloot ynA !50
,atad GIB no yler ot emoc ev’ew sa tuB .tsap eht fo ciler a won si sremusnoc htiw
ytinutroppo eht gniwolla tub ,sessenisub gnidnilb ,degreme sah muucav rojam a
wen a si ecalp sti ni gnigremE .tuo ti kees ohw esoht pleh ot ataD llamS fo
ylgnimees sa senifed mortsdniL tahw si ataD llamS .ataD llamS :hcaorppa
yaw eht mrofsnart yletelpmoc hcihw snoitavresbo remusnoc tnacifingisni
relles tseb semiT kroY weN sih ni did eh sA .nur dna tliub era sessenisub
Buyology ,sthgisni evitiutniretnuoc sih rof ecneics eht tuo syal mortsdniL ,
.evitceffe erom sdnarb ekam ot sloot no-sdnah diviv gnireffo

• You will learn:
Why Big Data no longer stands alone and how your organization

• should prepare for the next step in data revolution
How to read and understand the consumer in a completely

different and overlooked manner that leads to a complete

• turnaround of your company
How to balance Big & Small Data in the future, by adding a new

• dimension to the way you capture, mine, and assess your data
Concrete steps your company should take in order to address

this new data evolution

16:00 KEYNOTE:

Henry Mason, Author, ‫חדשנות מונעת מגמות‬
and Managing Director, TrendWatching

The Overwhelm is the Opportunity! Trend- 7:00
Driven Innovation and the Counter-Intuitive
Secret to Shopper-Centricity 1

Successful retailers are those that can answer one simple question correctly: what will customers want OmniSh
next? Marketers, retailers, brands, and innovators obsess over this question. The problem? In a retail arena opper
characterized by relentless change and hyper-competition, the received wisdom on how to answer it is Internati
wrong. In this inspirational and deeply practical keynote, Henry Mason will show how to generate actionable onal
foresight by watching businesses, not consumers. Featuring the very latest and most disruptive trends and
innovations from across the retail and media landscapes, you’ll leave ready to get ahead of customers’ WELCOME
rapidly accelerating expectations in the months ahead. COCKTAIL
RECEPTION