Page 53 - KZN Top Business Portfolio-eBook 2022

browsers and close to 2 million page views per East Coast Radio goes beyond radio, each week
month, making it one of the top three radio station the station galvanises hundreds of thousands of
websites in South Africa. In one week, the station listeners to care for the less fortunate through their
reaches 3.9 million people on Facebook and boasts CSI initiatives.
430 000 post engagements and 400 000 video Award-winning on-air programming such as The Big
views.
Favour with Darren, Keri and Sky and the station’s
The station’s ongoing research keeps East Coast key social upliftment initiative, East Coast Radio’s
Radio highly relevant and part of the ethos of Toy Story, all plug into parent company, Kagiso
KwaZulu-Natal. Rooted in the social fabric of KZN, Media’s “building communities for good” ethos.
they are known for hosting some of the province’s Powered by creativity, East Coast Radio provides
biggest events such as The Big Walk; Concert world-class innovation. A prime example would be
Comedy & Craft and Durban Day.
the launch of East Coast Gold. The award-winning
This thread of social and community cohesion digital radio station caters to music lovers who
carries through at East Coast Radio’s Summer Body are looking for a music experience that embraces
Bootcamp. The station brings together people their love of classic hits from the 60’s,70’s,80’s and
who have a love for fitness and the outdoors. The 90’s. East Coast Gold is accessible via the East Coast
Bootcamp, which sees over 300 fitness enthusiasts Radio app and on the station’s website.
participating in a live two-hour workout session In September last year, East Coast Radio launched
with experienced trainers, is an amalgamation a first for SA radio, their sub-brand East Coast
of celebrating every body type, KZN’s beautiful Productions, a one-stop-shop offering tailored,
weather and NO.1 Hit Music.
360-degree content production packages, suitable
Likewise, the East Coast Radio Business Breakfast for any brand.
and Women’s Business Breakfast have become Sourcing new talent and developing existing talent,
key events on the annual KZN corporate calendar. crafting, and supporting an in-house culture of
The station play host to the country’s top forward excellence and being at the forefront of innovation
thinkers, thought leaders and strategists.
have all contributed to East Coast Radio’s success.

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