Page 55 - KZN Top Business Portfolio-eBook 2022

IDENTIFYING DEVELOPMENT OPPORTUNITIES Whether you’re looking to purchase a home or
investment property in one of South Africa’s premier
Founded in 1997 and headed by CEO Mark Taylor, the estates, plan a world class event or take your family
eLan Property Group has become a leader in real estate away on the holiday of a lifetime, the eLan team is
marketing and sales, catalytic development, sales of waiting to help make it happen.
hospitality investment projects and more recently Shift Africa
diversified into other investment opportunities. The Shift Africa, an initiative conceptualised by the eLan
eLan Property Group is dedicated to developing Property Group’s, eLan foundation, combines corporate
environmentally sustainable, strategically located and social responsibility with general business sense.
economically viable developments in SA and abroad.
The initiative seeks to create jobs and small businesses
The group has also developed a unique model in its out of its catalytic Blythedale Coastal Estate deve-
hospitality division; allowing existing hotels to convert lopment. Working with eLan, Shift Africa can give you
their property into sectional title hotels. In doing so, the start you dreamed of but more importantly – you get
they offer individual investors a return, and existing to be part of something bigger, something better, you
hotel owners an immediate payback on their capital. join the Shift Africa Community.
This was the model used with the President Hotel in
Cape Town and the iconic Riverside Hotel in Durban; Shift-Africa represents a fundamental change in which
southern Africa’s most profitable sectional title hotel upliftment is viewed in South-Africa. This is a potential
(in terms of ROI) and a true eLan success story. solution to “upliftment through ownership”, where
small businesses are given the chance to grow and
South African property developments are currently thrive in a system centred on various business hubs.
in great demand with both local and international One business hub, for example a residential estate, can
investors and home buyers and eLan has facilitated be the catalyst for the emergence and sustenance of
developments in excess of R2 billion, including the SMMEs and informal sector businesses in the business
fastest selling residential estate in the country, Simbithi hub’s region of operation.
Eco Estate in Ballito.
Shift Africa empowers existing and prospective
The Group’s focus now shifts to developing the business owners, with the objective of creating as
Blythedale Coastal Resort to its maximum capacity many sustainable small businesses as possible around
and having partnered with the Dube Community in a catalytic hub. Starting at Blythedale on the north
this venture, they are proud to call themselves the coast, this initiative will provide small businesses with
Development Company of Blythedale.
opportunities, training, and connections, in their bid to
The Blythedale Coastal Estate on the north coast of become autonomous and self-sustainable.
KwaZulu-Natal consists of five dynamic residential
estates (Blythedale Golf, Hills, Forest, Ocean and
Equestrian) as well as a catalytic hotel.
The Approach
The Group is conceptualising or planning a number
of other developments in the residential and
hospitality sectors. The approach is one of strategic
planning and building relationships with like-minded
individuals and organisations. They wish to partner
with those who share a passion for investing in the
vast hospitality and real estate opportunities that the
African continent has to offer. With their extensive and
experienced team of professionals in the hospitality,
marketing and property development sectors, eLan
looks to the future with keen anticipation.
Investor Club
Consistently raising the standards of property
developments on the African continent and the Indian
Ocean islands, what sets eLan apart is its approach of
actively engaging with potential investors through
its very own eLan Investor Club. These stakeholders
are offered the means to increase their own personal
portfolios and create annuity income that provides
long-term return of investment.

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