Page 60 - KZN Top Business Portfolio-eBook 2022

HANNAH GRACE

VISION
The vision of Hannah Grace is to be the leading online
maternity store in South Africa.
MISSION
Its mission is to provide locally produced, affordable
and quality maternity clothing by being innovative and
creative in both functionality and style.
KEY PERSONNEL
CEO:
Lyndall Moodley CEO: Lyndall Moodley
Financial Manager: Desmond Moodley
Full Name of Company: Hannah Grace Operations Manager: Natasha Govindasamy
Nature of Business: Online maternity store Admin Manager: Kirenza Pillay
Products: Maternity and breastfeeding wear CONTACT DETAILS
Date Established: January 2014 Street Address: 39 Station Road, Umgeni, Durban,
Customer Base: General public KwaZulu-Natal, 4000
Tel: +27(0) 82 451 0408
No. of Employees: 11 E-mail: Lyndall@hannahgrace.co.za
Bank: Standard Bank Website: www.hannahgrace.co.za

BUILDING A LEGACY In-house Operations
The company initially focused on designing its
Hannah Grace is a proudly South African online clothing range, with manufacturing fulfilled by a third
business that serves expectant and new mothers of party Cut Make and Trim (CMT) in the Durban area. At
South Africa with maternity and breastfeeding friendly inception, the company serviced 28 Kids Emporium
clothing. The company was established in 2014 and is Stores nationally on consignment.
based in Durban, KwaZulu-Natal.
In 2016 a website was developed on a WIX (self-build)
Lyndall Moodley, the company founder, is a marketing website platform. By 2017 the company employed its
and business information systems honours graduate first operations manager to manage the despatch and
and also a mother of four children. She was inspired to manufacture of the stock required.
start Hannah Grace based on her own experience and Hannah Grace then listed on Takealot and Zando. In 2019
perceived lack of innovation and diversity in maternity
wear available in South Africa. She commented, the WIX platform could not sustain the website traffic
“Hannah in the Bible was a woman who yearned to and the company’s first contracted web developer was
brought on board. In addition, the company took the
have a baby of her own and was driven by faith to dare
believe she would have one. My journey has been opportunity to rebrand and develop a new logo.
founded in a similar faith and what started as a goal to In 2020 instability in its supply chain, as a consequence
own my time, has grown into a vision to build a legacy of the Covid-19 pandemic, resulted in the company
for my children, employees and their children.” moving manufacturing from the third party to its own
in-house operations. Although this was a daunting task
Lyndall is an active participant in the day-to-day
operational activities of the business. This involvement, in the face of the added pressures related to Covid-19,
she says, “Allows for a hands-on approach to managing the company invested in securing manufacturing floor
the operations of the business to observe areas of space, additional staff and equipment.
strength and weakness, and we can therefore adjust The first official factory premises were rented in Berea
operational activities accordingly.” Road with two machinists and production commenced.

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