Page 59 - KZN Top Business Portfolio-eBook 2022
P. 59
just offer PR services, but consider how their solutions key areas. We don’t just offer PR services, but we
have an impact within the different departments or units consider how our solutions have an impact within the
internally and amongst your targeted audience. different departments or units internally and amongst
your targeted audience.”
Everest Strategic Communications are well posited to
partner with you to: Commenting on the launch of the Richards Bay branch
Make your brand resonate with all your Natalie said, “Having a local presence in Richards Bay
stakeholders and showcase the impact of your makes business sense for us as we understand the area
projects very well. “We understand the issues communities
Shape your brand narrative among your key face and how best to tailor make our solutions to suit
client needs.” She added,
stakeholders
Enhance your brand reputation and mitigate “As we work with clients in Richards Bay and broader
reputational risks KZN areas, we hope to be more than just a PR
Tell your story and increase perception of your agency but a catalyst for change, empowerment,
brand amongst your stakeholders and entrepreneurship.” “Our vision is to also
Ensure appositive image among your stakeholders build and support local skills through providing
internships and freelance services to assist youth
The People in communication studies to gain the necessary
Experienced communications expert, Zama Luthuli, experience,” explained Zama.
is the founder and CEO of Everest Strategic Communi- Natalie is an extremely creative and articulate business-
cations and she is supported by the equally experienced woman and is an experienced communication
Natalie Keegan, who is the regional director of the KZN specialist offering a purposeful approach towards
branch. “We offer more than just PR, explains Zama. diverse challenges within the corporate, industry
Everest Communications helps clients to shape their and private environment. She has well over 25 years’
narrative and tell impactful stories, curate impactful relevant experience within South Africa and the United
ownable events that resonate with a wider audience Kingdom. Her extensive experience includes the
and move people forward.”
development and execution of strategies, campaigns,
Zama is a solid expert in the strategic communications reports, and projects for the benefit of her clients
and public relations space with a total of 20 years’ and the larger community. Natalie has a dynamic
experience under her belt. Her experience may be personality and energetic approach to her work.
categorised into two decades of ten years working She is passionate about her profession and offers a
in various public sector organisations and ten years commitment to integrity and an aim to leave a positive
in various private sector companies. This experience legacy where possible.
entailed leading teams, developing business “Our solutions and the advisory we provide consider
strategies, managing issues and reputational risk the operating environment, the stakeholders
projects, and contributing to organisations’ strategies within which you operate, and financial sustain-
through various strategic projects. ability. By working with us you are supporting a
She added, “Our services range from strategic 100% black woman-owned business that is in
communications, public relations, sustainability, tune with contributing meaningfully to society,”
marketing, brand building, and many other related concluded Zama.
www.everestcommunications.co.za 57
