Page 61 - KZN Top Business Portfolio-eBook 2022
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“Every garment is sampled by myself or a team member Digital Space
before production to make sure that its ideal for both The online channel provides access to anywhere,
pregnancy and after. If you meet me personally there is anytime shopping through the Hannah Grace website
a very high possibility that I would be wearing my own www.hannahgrace.co.za, and through e-commerce
garment,” explained Lyndall. platforms like Takealot and Zando.
Hannah Grace now employs six fulltime factory staff, “We have also launched our own app available for
two contracted staff and three admin staff. The company download on the Istore and Playstore. We are proud
grew so much that it had to move to its current premises to say that we are the first maternity brand to be
on Station Road (The Design Hub) in 2021. pioneering the way in this new digital space and we
Diversification and Flexibility look forward to continuing in pushing the boundaries,”
added Lyndall.
The move to in-house manufacturing has provided a
platform for diversification in the product lines and Hannah Grace currently enjoys 18,000 Facebook
target market, as well as allowing more flexibility to followers and 16,2k on Instagram.
scale production up or down based on the sporadic
nature of online sales. Social Responsibility
In addition, in-house manufacturing allows for: Hannah Grace is a member of Embrace… The Movement
for Mothers In SA.
Faster turnaround time
Flexibility to meet consumer specific needs in The company also actively supports the Flourish Brand,
terms of measurements which has been established to support disadvantaged
Lower cost black and coloured mothers with antenatal and
Better manufacturing control postnatal support. They do so by sponsoring one
mother every six weeks on the Flourish journey.
New Growth Opportunities
Recognition
The business now has two capsules, one the
e-commerce platforms and two the manufacturing Hannah Grace was previously chosen as one of
arm. The new capacity also presented new growth 12 finalists in the Threads Business Accelerator
opportunities for existing staff who needed to upskill powered by Standard Bank and Mercedes Benz.
and take on additional responsibilities. Lyndall was chosen by EMBRACE as a Mamandlela
Fellow – representing leadership amongst mothers
The manufacturing capability has allowed Hannah and promoting social entrepreneurship in the KZN
Grace to also take on promotional work. The growth community. In addition, Hannah Grace was a finalist
in capacity will also allow the company to stretch into in the Standard Bank KZN Top Business Awards 2022
babywear, linen and even men’s wear. in the Business Innovation category.
Photograph Caption
www.hannahgrace.co.za 59
