Page 52 - KZN Top Business Portfolio-eBook 2022
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EAST COAST RADIO
                                                          (ECR)





                                          Customer Base: 1 264 000 (Source: BRC RAM, July 2022)
                                          No. of Employees: 90 (including independent contractors)
                                          Auditors / Accountants: PricewaterhouseCoopers
                                          Bankers: FNB
                                          KEY PERSONNEL
                                          Managing Director: Boni Mchunu
                                          Management Accountant: Mzuvele Mthethwa
                                          Commercial Manager: Malani van Huyssteen
                       MD:
                     Boni Mchunu          Programming Manager: Travis Bussiahn
                                          Marketing Manager: Tanya Davis
       Full Name of Company: East Coast Radio, a division of   CONTACT DETAILS
       Kagiso Media (Pty) Ltd             HEAD OFFICE - UMHLANGA
       Nature of Business: Radio and media industry  Physical Address: 313-315 Umhlanga Rocks Drive,
       Services / Products: An English medium entertainment   Umhlanga Rocks, 4320
       brand. Our commercial product is advertising space,   Postal Address: PO Box 25095, Gateway, Umhlanga
       branded content, endorsements, sponsorships and   Rocks, 4321
       partnerships both on-air and digital.  Tel: +27 (0)31 570 9495
       Date Established: October 1996     Website: www.ecr.co.za


                                          KZN’S NO.1 HIT MUSIC STATION

                                          East Coast Radio is KwaZulu-Natal’s number one for
                                          hit music and creating memorable moments that
                                          evoke emotions, connecting families to KZN and
                                          the world.
                                          ECR is the leading English commercial radio station
                                          in KwaZulu-Natal, boasting a loyal listenership of
                                          1 264 000 (Source: BRC RAM, July 2022). The station’s
                                          core audience comprises of both males and females
                                          in LSM 7-10, aged 25 to 49 years.
                                          East Coast Radio provides award-winning entertain-
                                          ment with shows like The Breakfast Show hosted by
                                          Darren, Keri & Sky. The team are well-known and
                                          loved members of the East Coast Radio family. The
                                          other flagship show making big waves in KZN is The
                                          Drive Show hosted by Stacey and J Sbu.
                                          The station also offers the widest variety of hit
                                          music in the province. Not only does ECR keep
                                          listeners entertained via conventional means, but
                                          the station also offers unrivalled, innovative multi-
                                          media solutions. As an evolving media brand,
                                          ecr.co.za delivers on average over 600 000 unique

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