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MELANIE VENESS









                   elanie Veness, chief executive officer of the   guess having the guts to be able to stand up and say   high, Melanie incorporates fun activities into their
                   Pietermaritzburg and Midlands Chamber   some of the stuff that needs to be said on behalf of   routine, from adventure outings to spa days.
                   of Business, has a deep-rooted passion   business, it’s not always easy to do that,” she shares.
         Mfor South Africa, shaped by her early years     Another accomplishment is the Chamber’s Global   Moreover, the work they do is inherently rewarding,
          spent in Hluhluwe Umfolozi Game Reserve. Reflecting   Export Accelerator Programme. Each success in this   which contributes to the team’s motivation. “Every time
          on this time, she says she is passionate about Africa.   programme represents the tangible outcome of   one of our entrepreneurs has a win, that’s cause for
          “Her smells, her sounds, everything about the Bush.   Melanie and her team’s efforts to foster economic   celebration, that’s the really meaningful stuff,” Melanie
          It’s deeper than my soul, and I love her passionately.”  growth. She reflects, “Cumulatively, that’s meaningful   explains.
                                                          work. When each of those businesses has a measure of   Melanie  draws  inspiration  from  questioners,  people
          Her family moved to East London, where Melanie began   success…all of those are celebrations.”
          her education at Stirling Primary School followed by                                            who  seek  new  understanding and  are  willing  to
          Beaconhurst Primêre Skool. She attended Hudson Park   Melanie  has  relied on  two key  pieces  of advice   challenge their own beliefs. She admires individuals
          High School before relocating to Durban and then to   throughout  her  career.  The  first  came  from  her   who speak truth to power and advocate for positive
                                                                                                          change without personal agendas.
          Pietermaritzburg, where she completed her schooling   mother, who taught her that reacting dramatically
          at Carter High School. Afterwards, Melanie entered the   to a situation won’t change the outcome. “You can   She acknowledges the influence of mentors in her
          workforce and later pursued a BCom in industrial and   throw yourself on the floor, you can have a tantrum…  life, particularly Moeletsi Mbeki, who has shaped her
          organisational psychology from UNISA.           but when you get up, it’s going to be exactly the   approach to leadership. Additionally, Melanie, says with
                                                          same. So, you can decide whether or not it’s worth   a smile, she is a fan of Tannie Evita, whose candidness
          Melanie remarked that her first job was as a clerk at                                           inspires her.
          the Receiver of Revenue, at the time when everything   the effort,” Melanie explains.
          was processed manually. “That will tell you that it was   The second piece of advice came from a mentor who   FUTURE VISION
          a while back,” she laughed.                     encouraged Melanie to enter situations of potential
                                                          conflict fully prepared to be convinced of the other   Looking ahead, Melanie envisions a future where
          Today, as CEO of the Pietermaritzburg and Midlands   person’s point of view. “Go in being 100% prepared to   businesses in South Africa can operate in an environ-
          Chamber of Business, Melanie believes that she   be convinced of the other person’s point of view,” she   ment conducive to their success. She dreams of an
          is privileged to serve as a voice for the business   recalls. If she remains unconvinced, she should then   economy where most of the population is economically
          community. “From a Chamber perspective, my why   prepare to present her own case persuasively.   active, and she is committed to advocating for policies
          is really to give voice to the issues that business                                             that can help achieve this vision. However, she
          face and to try to help through advocacy to create   One of the most significant challenges Melanie has   acknowledges that much depends on the political
          a more conducive environment for them to operate   faced was during the July 2021 riots in KwaZulu-  leadership that emerges following the 2024 elections.
          in,” she explains.                              Natal. During this time, she felt completely helpless
                                                          as she was unable to secure help for her Chamber   Two issues are close to her heart. First, she is passionate
          Melanie’s mission aligns with her personal goal of                                              about  the  promise  of  an  integrated  society  made
          contributing positively to society by addressing issues   members. “I’m a fixer…when I get a call, I find a way,”   in  1994,  which  she  feels  has  not  been  adequately
          related to inequality and access to opportunities. She   she explains. But during the riots, there was no help   pursued. “There has not been any intentional action to
          is cause-driven by a desire to leave a positive mark on   available, and the devastation she witnessed was   ensure that happens,” she notes.
          the world.                                      deeply unsettling. Standing amidst the debris and
                                                          destruction, Melanie grappled with the harsh reality   Secondly, is the current government procurement
          PROUDEST ACCOMPLISHMENTS                        that those people who incited the violence did so for   system  which  Melanie  believes  fosters  opportunism
                                                          selfish motives, fully aware of the harm they would   rather  than  developing  sustainable  businesses.  She
          When asked about her proudest accomplishments,   cause to people’s livelihoods and lives. “I don’t think   advocates for a system that builds competencies
          Melanie highlights the cumulative impact of several   that it’s something that I’ve gotten over, and I don’t   and supports the growth of SMEs into medium-sized
          key moments rather than a single event. On a personal   think that I will until there is some justice,” she reflects.  enterprises capable of servicing both government and
          level, she takes pride in raising two well-adjusted,                                            private sectors.
          happy young adults, describing this as “probably the   MOTIVATING A TEAM
          greatest thing I’ve done on a personal level.”                                                  Melanie’s overarching philosophy in life and work is
                                                          Despite the challenges, Melanie  manages to keep   to continue adding value as long as it brings joy and
          Professionally, Melanie is proud of her ability to   her team, composed  mostly of women,  motivated.   fulfillment.  “You’ve  got  to  ensure  that  what  you’re
          stand up and voice difficult truths on behalf of the   They have been with her for a long time and have   doing is adding value and is fun. Otherwise, what’s the
          business community, even when challenging.  “I   developed a close-knit bond.  To keep team spirit   point?” she concludes.
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