Page 14 - KZN Business Sense - Vol6 No2 -eBook

BELGOTEX

OUR HERITAGE from its 100 000 square metre attention to environmental, brand DNA of the organisation, that unpacking the consumer
factory in Pietermaritzburg, social and economic putting the people first has made and understanding how
The history of Belgotex Floors KwaZulu-Natal. sustainability in all aspects of the all the difference. they live provides incredible
dates to 1983, when founding business as well as society. opportunities as well as
From humble beginnings as
chairman Stephan Colle Natal Nylon Industries to a “Innovation is part of our “It is important for us to challenges, as the status quo is
established a progressive yarn DNA, we keep abreast with appreciate the responsibility no longer acceptable.
manufacturing plant – Natal member of the multinational international trends and that we have as business. The
Nylon Industries – producing Belgotex International Group developments, constantly responsibility that we have OUR SUCCESSES
the latest hi-tech nylon yarn. In with seven companies across exploring new production to people is immense. Every
1984, the operation extended four continents, Belgotex Floors processes and developing new day we get to speak to our 700 Belgotex now designs,
into a vertically integrated carpet have developed into the leading product ranges to become a employees and to be part of their manufactures and delivers a
manufacturing plant called soft flooring manufacturer in more creative organisation,” says lives, which is an incredible wide range of carpeting, vinyl,
Belgotex Carpets. Africa. Edward Colle CEO Belgotex. opportunity. You really need artificial grass, underlays and
Belgotex Floors have since A culture of innovation and to grow people for the sake of rubber flooring to private homes
diversified into alternative appetite for excellence and OUR LEADERSHIP growing people, to make them and the corporate, commercial,
the best possible humans,” says
flooring solutions which has advancement have become the Edward was appointed CEO healthcare, retail, educational,
provided opportunities for hallmark of the Belgotex brand in August 2018. Despite being Edward. hospitality, sporting and
further growth and profitability. today. The new brand DNA brought up in the flooring “We have amazing people who landscaping sectors.
is about future proofing the industry and being the third work here, and the unusual
The company manufactures organisation with sustainability generation in this family-owned case of extremely long serving “Belgotex makes world class
and supplies flooring solutions at its heart. This includes paying flooring products. I have seen
business, Colle has earned his employees. We have people who the business evolve over the
stripes. He has a clear passion are in love with the Belgotex years, from residential to
for the industry which motivates story. We have people who commercial products. It’s what
We strive to be a world-class African him daily. Ensuring that Belgotex subscribe to the family ethos of is happening in the industry,
brand showcase through the deep continues to evolve as a purpose- the business. Our people enjoy trends change and there are
the fact that we care and that is
driven organisation that has
connection we share with our people, a significant impact on the an amazing place from which to many flooring opportunities
available,” says Steve.
product and the planet. generations that follow is central build,” says Jade.
to the way Belgotex does business. Belgotex has exposure
“The game is on; if we want to internationally and the export
Under his vision for Belgotex retain the best employees then
a complete change in leadership we have to raise our game, which drive is part of where the
business focuses its attention
has influenced the culture of is exciting,” added Edward.
the business. Changes to the as a global market raises
Board of Directors of Belgotex OUR CUSTOMERS opportunities.
Floors (Pty) Ltd include the Customers are very much THE FUTURE
appointment of Frank Moffat relationship driven. “People
as Chief Operations Officer, buy from people and Belgotex Belgotex is proud to be a
Jade Peter as Human Resources has built relationships with local manufacturer with
Director and Steve Truter as key partners and stakeholders, deep international roots and
Chief Financial Officer. a progressive approach to
internally and externally.
“Putting human resources on Customers represent us as providing greener flooring
alternatives. The company seeks
the Board was really a change. a brand as they are the ones
HR is about succession planning, doing the installation for to continuously evolve and grow
career developing and recruiting their clients. The business of to remain a relevant player in the
the best employees that we the future is about making country’s design community.
can find, rather than filling a partnerships as there is always “The energy we are expending in
space,” explained Edward. “We going to be someone making intentional decision making will
are committed to the future of the same product as your own. pay dividends in three years time;
Belgotex.” Consequently, meeting our We are investing in the future.
“This has been the largest suppliers’ expectations is critical The products that we make,
culture change at Belgotex, to how they represent us as a allow us to have a conversation
which translates to where we are brand,” says Edward. with thousands of people on a
going and the people that are Having a healthy distribution daily basis. Hopefully we can be
required to execute this strategy,” channel is key, which currently influential on society, which is an
says Jade. is evolving based on consumer incredible privilege,” concluded
OUR PEOPLE buying preferences. In this day Edward. 
and age, people do not want
Leadership is really about to be boxed by age, culture, For more information please contact
people and in the context of the gender or race. This means W: www.belgotex.co.za

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