Page 10 - KZN Business Sense - Vol6 No2 -eBook

HUMANCENTRICITY IN A DIGITAL WORLD

in, and every project that I do, are told that we are behind is
follows this humancentric model. less the technological thinking
For me that is the message. but more the infrastructure
We cannot build successful we have. Not everything that
businesses in the future without happens in first world countries
being humancentric. You have is relevant to our society. We
to understand the special point are the leaders in the mobile
in the middle where people and technology space. Mobile
technology meet. technology innovation comes
out of Africa, it comes out of
To what degree is everybody third world countries. Why?
moving into the technology Because that is where it is
space? needed and that is where we
We are definitely progressing have to solve those problems.
in our conversations in business. I do think that we are falling
Technology it is not our behind in educating people in
competitive advantage anymore, this space. On an international
it is our accelerator to what it level people are working
is that we are doing. You have their way through digital
got to find the dynamic that if transformation so you can groom
technology is accelerating who
Mike Saunders having coffee with Grant Adlam your way into a career instead of
you are, then who are you? Who fighting your way in.
are the people that work in your
Coffee with Grant engagement who said, “Mike we remind ourselves why we got business? How are you making Who would be a typical person
don’t understand how think”. into this business in the first the most of them? There are that would read the book?
ike Saunders, CEO of Suddenly that became the project. place. Digitlab as an agency many internal conversations to The book is built and
Digitlab, is often tagged How do I work through our has pivoted into a consultative be had. Externally the world is developed for people who are
Mas the internet boffin consultative process in the work agency in innovation, marketing going to find out faster if you in positions where they find
that I do for our clients to develop
and the social network guru. He solutions? This concept of being technology, communication and are a terrible business or a great themselves using technology to
is also the author of three books, able to build a framework around human resources. This concept of business. meet some form of end business
and in this session of ‘Coffee with the development of products, humancentricity is pretty much What is exciting is that we see goal. Your chief innovation
Grant’ Mike chats about his latest campaigns, marketing tools and what we are about, and what this technology as the base from officer, your chief marketing
book HumanCentric, which was innovative solutions that mean book is about. where we work from. The world officer, your operations team
launched in March.
something to people at the end of How does the framework is changing because people need and human resource teams are
the day was the motivation. it to change. The current way we in this environment. The easiest
HumanCentric, tell me about presented in the book and do business was built and bred in way to understand if this book
it. You said at one stage that you How has HumanCentric Digitlab come together? an industrial revolution. We have is for you is to ask if there is
only write if there is a reason to impacted on your work at This book is a framework to progress for the health and the anywhere in your work and your
write. that will give you a handle on
Digitlab? lives of our people on this planet. life where you use technology to
It has been an interesting Everyone one is talking about how to apply this thinking into meet people.
journey. I felt that my clients the Fourth Industrial Revolution your business, your marketing From a South African point of
were expecting me to write about and that whole conversation is plans and your human resource view are we lagging behind the Where can people obtain a copy
technology. But I felt that I didn’t dominated by new technologies. strategy. You can apply this rest of the world? of the publication?
have anything new to add. So, It doesn’t matter how much model to whatever you are doing, I don’t agree with that. HumanCentric is available
I wrote my first book about my technology you add to your and we have tested it in many When I look at the depth of in 80 stores across the country
entrepreneurial journey – The business, if you are not building different spaces. Our business strategic thinking that comes including Exclusive Books,
Five Year Mark and my second for people it will fail because is spearheaded by a team of out of my competitors in this Bargain Books as well as
book about personal branding – people are using this technology thinkers who we call our think industry that we are in and Takealot. It is also available on
Renowned. at the end of the day. tank and that think tank is the work that we are doing for Kindle. 
driven by executing this model our clients, there are very few
HumanCentric was prompted We realised that if we wanted into our clients’ businesses. This international consultancies
by a comment by one of my to continue doing work in the model works and everything that that are doing much more. I Watch the video
W: www.youtube.com/watch?v=lHvs2P9
staff members during a client technology space, we had to I do, every business that I work think that the reason that we A3HY&feature=youtu.be

Mike Saunders HumanCentric, “Technology fails unless it means something to someone”.

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