Page 5 - KZN Business Sense 8.4

DECISIONS! DECISIONS!

Biz CORNER A s business owners we are 1.) What is your current reality? noise that could disturb you. An
Make three columns:
problem solvers.
ActionPLAN enables you to keep
a clear mind and know that the
In order to solve
decisions you need to make are
What are the pros
■
problems, decisions need to be
What are the cons
TALK MARLENE made. But, how do we know if ■ 2.) What is the ideal outcome in line with your goals and are
with Business Coach
keeping you on track towards
the decisions we make are the
your desired outcomes.
right ones?
POWELL
that you want/need? If you feel overwhelmed and
@coachmarlenepowell @actioncoachmarlene When working with my ■ What are the pros just don’t have clear enough
clients we ensure that whatever direction on where you are going
decision we make will have ■ What are the cons – which will ultimately impact
either a positive or negative 3.) What is your worst-case your decision making – then
impact. As such it is important scenario? make contact with me. We can
to ensure that the decisions we work together on what is firstly
need to make are informed. ■ What are the pros important for you right now and
This means that we take a pro- ■ What are the cons what steps need to be made to
active approach rather than put you back on track. This will
a re-active approach to the Once my clients have done this then make your decision-making
decision-making process. Yes, exercise, they are given the time process far simpler and give you
easier said than done, especially to process at a far deeper level clearer direction of where you
when we sometimes have to of understanding whether the are heading. 
think on our feet and make decision they wanted to make is in
decisions without having time fact the right one for them. They
to think of the outcomes. have ascertained what the three Contact me on https://linkshare.co.za/
scenarios are and then they are marlenepowell or 083 479 4471
So, when my clients are in a able to make an informed decision
position to make a decision on what makes the best sense for
that is within their control what they are wanting to achieve.
but not sure if it is the right
decision, I give them this What makes your decision-
practical exercise to work making process easier is when SCAN
through and guide them. you are clear of what your goals QR CODE
are and that you have a detailed
Take the situation that you are in ActionPLAN. This will help you TO SEE
that needs to be addressed and a make informed decisions as you VIDEO
decision that needs to be made. will not be distracted by the

USING LINKEDIN TO GENERATE MORE BUSINESS

Andy Gwynn, LinkedIn consultant, marketing. It needs to say what into separate product groups, You can join the group here: activity in the same way soon. 
trainer and speaker you do FOR THE READER. target audiences, revenue https://www.facebook.com/
And can include some search streams etc. groups/linkedinmasterywithandy www.linkedin.com/in/andygwynn
terms for what you want to be
ollowing on from my first found for. Lose any This is all about marketing! Start utilising LinkedIn more
article about why you should qualifications here – It’s your Remember: “No one cares about effectively and set yourself apart @andygwynn
Fbe using LinkedIn and the ego and the reader probably you. They care about what you from your competition!
two key sides to LinkedIn – your doesn’t care (or at least could be can do for them!”. Connect with me on LinkedIn SCAN
profile and your strategy – let’s intimidated) there’s space for Upload content of value into
delve into what you should be these further on, which we will your ‘About’ & ‘Experience’ You will get some automated QR CODE
doing with your profile. come onto next time. sections. This includes articles, responses but I will reply to any TO SEE

Your profile needs to: ■ Your ‘About’ section: This is case studies, tips, documents, and messages you send me – we’ll come VIDEO
onto how you can leverage your
your ‘landing page’ and window videos (keep these below three
■ Get found to the world. Tell people how minutes each – your reader will
■ Give value to the reader you help them and ‘What’s In It tune out otherwise).
■ Prove your credibility For Them’ (W.I.I.F.Me). Who Remember I said there are 12
you are looking to work with main sections to your profile.
The six key starting points (there and how you work with them?
are 12 points we will cover in You have 2000 characters so Some are more powerful than
total) should be: use them. others. I often hear people
complain how they don’t like
■ The banner: Personalise it. Keep ■ Your ‘Experience’ sections: some of them. Get over it!
it simple. Make it stand out and Here you can go into more LinkedIn is huge and a law unto
‘say what you do on the tin’. detail and expand on your themselves. It is what it is, so
■ Your photo: As I’d expect ‘About’ section. This section and let’s utilise each section to serve
to see you if we met. A head the ‘About’ section are where us best.
and shoulders shot on a clear most people go wrong. When you create a powerful
background is best. Not a headline, about and experience
photo of you and your bestman/ It is human nature to talk about sections, full of value, more
bridesmaid – I don’t know ourselves. Me, me, me we, we, people will see your profile, ask
which one is you! we – ‘They wee all over their to connect with you and even
audience!’. My most frequently
■ Your name: As you would used phrase when talking, communicate with you.
introduce yourself. Make it easy messaging, communicating etc
for people to know how to with prospects, customers and I have, in the files section of my
address you. I am only Andrew anyone is: ‘How can I help you free Facebook group, a heap of
if I have upset my Mum! best?’. Think smart – make past resources to help you even more
with this, which we will delve into
■ Your headline: The most experiences relevant to how you in future articles. We will cover
important part of any work today. Maybe split them the other sections next time. Andy Gwynn

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