Page 7 - KZN Business Sense - Vol4 No1 - eBook
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TAX HIKES – A FOREGONE CONCLUSION?



                    Yasmeen Suliman,   demands have continued       tax revenue come from?        individuals that earn more than   the realms of possibility, but I
                     Director – Corporate   increasing and debt service costs   Given the inequality of wealth   R3m per annum). It is doubtful,   think that more stealthy tactics
                      Tax, KPMG Durban  have ballooned, all of which   distribution, an attractive   however, that this proposal   may well be employed to avoid
                                      is exacerbated by sluggish tax   proposal to populists would be   would yield a significant   an outcry from trade unions and
                             t is     collections.                  the introduction of a wealth tax.   amount in revenue – the 45%   civil society groups.
                             with a                                 I doubt, however, the readiness   tax bracket was reintroduced in
                         Isense of     There seems to be consensus   of National Treasury and the   2017 but was estimated to yield   Stealth taxes like fuel levies
                          nostalgia   amongst commentators          South African Revenue Service   only R4,4bn, compared to the   have in the past proven to be
                          that I      that this year we would see   (SARS) to introduce a new     estimated R12.1bn yielded by   an easy way to raise significant
                          thought     some significant tax hikes –   tax within a short period of   not providing relief for bracket   revenues quickly. The 2017
                          of the      predictions vary from a 2%    time. In my view, we may see   creep. It is likely that this tactic   Budget proposal to subject fuel
                          predictions   VAT rate increase to a further   the introduction of a wealth   will be employed again this year   to the standard VAT rate of
                          for the     increase in tax rates for higher   tax in the medium- to long-  – individual taxpayers should   14% could be another way of
                          Budget      paid individuals to an increase   term, but not immediately. The   not expect much relief from   increasing significant amounts
                          a decade    in the corporate tax rate to the   consultation process to work   inflation.              of revenue quickly, without
        ago. In 2008, tax commentators   introduction of a wealth tax.  out the finer points of how                             SARS having to invest in new
        were speculating about which   It seems to be inevitable that   the tax would work is likely to   By all accounts the budget   systems.
        taxpayers would benefit most   taxpayers will have a higher   be a long one (given there are   shortfall is a significant   Unfortunately this year, tax
        from tax relief – in the end   tax burden to bear post-Budget   complexities in, for example,   number, in excess of R50bn – so   hikes seem to be a forgone
        corporate taxpayers came out as   2018 – and it is the right year   determining the tax base, the   focussing on personal taxes will   conclusion. 
        the biggest winners with a 1%   to introduce unpopular tax   rate at which the tax should   not yield sufficient revenue.
        drop in the corporate tax rate   proposals. The election is still   be levied and anti-avoidance   While increasing the corporate
        followed by individual taxpayers   a year away, enough time for   measures) and SARS will need   tax rates may well be an option   Tel: +27 82 778 1031
        with wider tax brackets and   memories of the populace to   to develop systems to be able to   (but not likely given our   yasmeen.suliman@kpmg.co.za
        higher tax rebates.           fade, and the optimism of a   accommodate the new tax.      desperate need for investment
          No such predictions are to be   political renewal may soften   Another option would     in the economy), indirect taxes
        found for 2018. The reason is the   complaints from the tax base.  be the introduction of a   would seem to be the best way
        public purse is currently under                             higher marginal bracket for   of filling the gap – the increase
        severe strain – expenditure   So where could the additional   higher earners (say for those   in the VAT rate is not beyond


        PUTTING YOURSELF OUT THERE                                                                         Mohamed Chohan is the Managing


                                                                                                          Director at Startup Grind Durban
              he January 2018 Startup   This internal culture of putting   on finding a market niche and
              Grind Durban event      people first is underpinned by   aim for the business to be one of   and the Founder of Actinium Digital
        Tfeatured Mike Saunders,      helping people to win in the   the top five brands in that space.    Consultancy as well as the Co-Founder of
        not only a Durbanite, but the   business arena.  Clients have   He commented that we learn by
        founder and CEO of DigitLab - a   included: Beiersdorf, The City   pushing barriers and that failure   Carbon Compliance.
        digital marketing agency.     Lodge Hotel Group, Huawei,    is often the stepping stone that
                                      KPMG, Growthpoint, The        gets us to the success part.    Startup Grind is a global startup community
           Saunders, described as a serial   Unlimited, Bidvest and Blue
        entrepreneur and a celebrated   Security.                    Therefore, there is no surprise   designed to educate, inspire, and connect
        business author, was previously                             that the first chapter of his book,   entrepreneurs. Each monthly event, hosted
        voted as one of the Top 20 people   Apart from is marketing   ‘The Five Year Mark’ looks at
        to follow on Twitter in South   services, the DigitLab Academy   risk. The book is Saunders’   in over 200 cities and 100 countries, features
        Africa. He says, “It is amazing   provides training in digital skill   collection of personal stories   a successful local founder, innovator,
        what you can do when someone   sets to marketers and executives.   and lessons, which aims to
        believes in you.”             Another platform is Digital   encourage entrepreneurs on      educator, or investor who shares their story
                                      Swarm, which are events that   their journeys.  The Five Year
          He explained that he has    allow industry leaders to share   Mark’s content includes vision,   and the lessons they learned on the road to
        always been driven by the desire   their ideas and knowledge.  leadership, operations, personal   building a great company.
        to give back to society and                                 development, culture and
        enjoys focusing his attention on   Working in the social    more. Saunders believes that
        where he can have purpose. He   marketing sphere, the big   entrepreneurs are the solution to
        strives to put something into   question that people frequently   many of the problems that South
        the system and add value rather   ask is, “If you have a business,   Africa faces and that they need
        than operating from a position   how can you put yourself out   support to get things done.
        of gain, as he believes chasing   there?” says Saunders.
        money is not sufficient.                                     However, he believes that
                                       He says that research is key to   Durban is entrepreneur friendly
          Of his position as CEO,     the solution. Any social media   and that many successful
        Saunders says that he is a big   strategy should have meaningful   entrepreneurs are every quiet
        picture strategist, who has   high-quality content and a    and “not putting it out there”.
        surrounded himself with a     consistent presence, rather than   “We want to hear their stories,”
        creative team that can effectively   tons of quantity. “We need to   he added.
        implement marketing campaigns  create something attractive
        via a range of services including   enough with which people will   Saunders stressed that we need
        digital technology.           want to engage.”              to shift our view of life, as while
                                                                    wealth and success is often an
          Consequently, DigitLab, is not   He added that building on   end goal, having purpose is what
        only an award-winning digital   success is imperative, and that   gives our lives significance and
        marketing agency, but has built a   one can never stop building.   through which we can retire
        culture where people feel valued   Within this strategy, an element   happily. 
        and the strong work / family   of bravery is required to stand
        ethos has become a competitive   out amongst other brands. An
        advantage.                    effective strategy should focus   www.startupgrind.co.za
                                                                                                  Photograph: Mike Saunders



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