Page 10 - KZN Business Sense - Vol.6 No.1

BLUE SECURITY

OUR HERITAGE the communities that they very strong. “As you deliver, so
serve are safe places. the brand gets stronger, we are
Blue Security recently “We want to make sure in a space where Blue Security
celebrated 30 years of service that Durban is a safe place. is a household brand,” added
to the greater Durban Everything that we do is to Van Bemmelen. “It is about
community in 2019, with the create a safer tomorrow for our having an edge on everyone else
company growing from a small kids and for the generations to and to keep on delivering, to
local business into a trusted come,” says Darren Lategan, keep on challenging the system
household name. Sales and Marketing Director. and doing something different.
Durban entrepreneur and This vision is filtered by the It’s about our neighbourhood.”
former policeman, Peter Manco and Exco teams to all The Blue Zone model
Anderson founded Enforce staff members, which is a key comprises tailored offerings
Security in 1989. The success driver for the company. around the geographical
company’s initial focus was on “We are on the same page, we footprint of the area, type of
guarding commercial premises. always get that right,” says Van crime affecting the area and
However, a request for an alarm Bemmelen. the community requirements
system to counter intruders for the area. Services may be
was the start of a change in The management teams also combined to include dedicated
direction. From entry level constantly communicate with armed response vehicles
alarm systems, the company each other as well as ensure servicing a pre-determined
then grew to include both that all employees have access footprint, guarding, CCTV,
electronic intruder detection to pertinent information. license plate recognition
and armed response services. technology and remote CCTV
OUR EMPLOYEES
In 2003, the national guarding surveillance.
business was sold in order “The core of Blue Security “Everything we do in the
to focus on the development is that the company has business environment, all
of the Durban based armed committed employees with goes to one point, which is the
response operation. This integrity and who can be customer. How can we make
led to the establishment of trusted,” explains Lategan. the customer feel safe in South
two separate entities namely Africa? How do we make every
Enforce Guarding and Enforce Consequently, staff members person, in every home, and in
Electronics. are appointed according to every situation feel safe?” asks A smarter, safer
strict criteria. While skills
After 17 successful years can be taught, it is essential Jackson.
in the industry, Enforce to ensure that the people “Blue Security is not just home and business.
Electronics was rebranded as employed have the right about making money but is
Blue Security in 2006. attitude and understand the focused on giving back to the
culture of the company. New communities the company are not being left behind,” intends to continue to
OUR LEADERSHIP employees undergo a full serves. Through the Blue explains Jackson. deploy technology throughout
day compulsory induction Angels Community Trust, an Durban to get ahead of the
Blue Security has a large programme so that they NGO, the company supports “One of the challenges is if criminals and will continue to
management and executive appreciate the nature of the victim of crime. In addition, you think that you are only employ technology internally to
team who support the current security business so that each Blue Security puts a lot of effort doing armed response and ensure customer service.
Group CEO, Henk van person is committed to the monitoring, you are being left
“What people should
Bemmelen. brand, its future, and will live into neighbourhood watches, behind. We go out and look for understand is that Blue
training its clients how to be
first world successes to bring it
Says Van Bemmelen, its values. safer,” says Lategan. to a third world country,” says Security’s determination to be
“The leadership team was Van Bemmelen. the best in South Africa. We
handpicked, and it is all about OUR CUSTOMERS OUR SUCCESS don’t want any surprises. We
leading from the front, it’s New technology includes want to bring new technology,
about driving this business.” “Customers choose ‘Blue’ As criminal activities have virtual estates and virtual especially technology that
because it is a brand they can changed so has Blue Security patrols, monitoring premises,
Brian Jackson, operations trust, we are the strongest,” says had to evolve over time, which and open zones to get ahead of is not in the country, to the
director says, “The core team Lategan. They are aware that has been key to company’s criminal activity. market first,” concluded
really drives the ship for us, the company has been around success. “By evolving we are Jackson.
which make us strong. We for a long time and has a giving our clients a better Crucial to the company’s Van Bemmelen emphasised
have a very diverse and very proven track record in making experience,” explains Lategan. evolution has been in a focus that Blue Security is defined by
dedicated leadership team who the customer feeling safe. on a proactive rather than a its commitment to its business
support the group CEO.” “The company has continually reactive approach to security. model and to the safety of its
Blue Security is a brand questioned what it needs to
In addition, the company has synonymous with the use of change as a business and in THE FUTURE customers. 
a clear vision of where it wants technology to fight crime. the environment in which it
to go, which is to ensure that Consequently, its service side is operates to be the leader. We In the future Blue Security W: www.bluesecurity.co.za

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