Page 71 - 2019\20 KZN Top Business Portfolio - EBOOK

More often than not, our supply chain is made up in plastic to a juice bottled in tins. Finally, we also
of local KZN businesses as opposed to national make use of digital vouchers in order to prevent
established corporates. We have used the same local needless printing waste.
baker for almost the entirety of Afro’s life. Our local Communities
fresh produce supplier obtains almost all his produce
at the Durban market – we deal with some fluctuation The most important part of being local is support at a
in quality and price because we believe it is vital that community level. This is where we focus our attention
the food we consume is produced where we live and we try to do as much as we can.
to protect our environment. Our key packaging is To this end we have been or are involved in community
produced in KZN, not abroad. projects which focus on the less fortunate. As part
Our coffee beans are roasted not only within KZN, but of our community journey we are in the process of
within one of our shops! We are proud to be partnered creating the Aweh Foundation, through which we will
with the one-lady team taking the coffee roasting run all our community projects.
business by storm in KZN.
Outside of the supply chain, we also enjoy collab-
orations with other KZN institutions, brands and
people. Amanda Laird Cherry, a local clothing designer,
collaborated with us on a limited run of t-shirts inspired
by Afro’s iconography. We have a strong relationship
with local Durban music – through support of great
new artist Holly Rey; and our close relationship with
Durban Youth Radio. This year we have become a tier
three sponsor of Northwood Boy’s High School and
look forward to a long relationship with them.
Environment
Sustainable environmental practices are a key Afro’s
value and we see it as a journey. We won’t be able to
fix all the problems immediately, but we can take steps
every day to reduce our impact on the environment.
As a brand, we were among the first to take a decision
to remove plastic straws entirely from our shops. Our
next major step in the journey was to remove still and
sparkling water packaged in plastic and replace it with
a product packaged in glass.
The next largest contributor was our takeaway forks.
We replaced these in 2018 with a more environ-
mentally friendly corn-starch derivative that allows
the forks to degrade naturally. The most recent step
in our journey has been to replace fruit juices bottled

Full Name of Company: Afro’s Braai’d Chicken PTY Ltd, Financial Manager: Leonard Ramsewak
trading as Afro’s Chicken Shop Human Resources: Leonard Ramsewak
Category: Trade Head of Operations: Scott Meston
Services / Products: Fastfood / Quick Service Restaurant Head of Marketing / Sales: Duvene Gravett
offering primarily chicken meals Head of Finance / Administration: Lloyd Harris
Date Established: March 2013 CONTACT DETAILS
Customer Base: general public PhysicalAddress: Shop 2, 39 Churchill Road, Stamford
No. of Employees: 107 Hill, Durban, 4001
Bankers Standard Bank Postal Address: P.O. BOX 37725, Overport, 4067
Tel: +27 (0)31 007 0427
KEY PERSONNEL E-mail info@afroschicken.co.za
CEO: Michael Harris Website www.afroschicken.co.za
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