Page 76 - 2019\20 KZN Top Business Portfolio - EBOOK

B-ACTIVE SPORTS MARKETING

CEO: Damian Bradley
www.bactive.com

The company has been actively involved in almost
DYNAMIC, CONSTANT CHANGE AND
every major public sporting event in South Africa,
RAPID GROWTH with an enviable list of premier sporting events across
“Winning isn’t everything, but wanting to win is” – a wide range of sporting codes, where they manage
Vince Lombardi sponsorship contracts and logistics for specific areas
of the events. These include:
B-Active Sports is the name behind many popular
sporting events across South Africa and this sports � Ironman 70.3
management company is a formidable player in the � 94.7 Cycle Challenge
sports industry in South Africa. � Pick ‘n Pay Cape Town Cycle Tour
� 5fm Energade Tri-Series
From relatively modest beginnings, the company � East Coast Radio/Discovery Big Walk
has grown dramatically. Founded in 2004 by Damian � Amashova Cycle Race
Bradley, the first B-Active Sports event was the 2005 � Comrades Marathon
Belgotex Cycle Race in Pietermaritzburg. Fast forward
to 2019, and B-Active Sports now owns and manages Professional Approach
several national public sporting events, including the The sporting events market is dynamic and constant
Ultra Tri Series, the Freedom MTB Race, Pondo Pedal change and rapid growth offers great opportunities.
MTB Stage Race, and the Tinman Series. B-Active But it also demands ongoing innovation and product
works with major corporate sponsors and local redesign to stay ahead. B-Active believes their success
municipal departments to stage these events. is based on the right mix of tradition and new ideas.
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