Page 77 - 2019\20 KZN Top Business Portfolio - EBOOK

As Damian Bradley points out, “Because our work is � Online entry systems
fused with our passion, we can’t help but really enjoy � Registration solutions
what we do. This passion for our industry shows in � Design and supply of branded collateral
our attention to detail in planning for each and every � Storage and return of branded items
event. Being an athlete, I know what competitors look � Stand design and supply
for in an event and what they need pre, during and post � Expo activations
events. This insight assists us with our event planning � Personalised race support crew
and decisions, to give our competitors what they need Part of the Community
and when they need it”.
B-Active Sports has a strong community spirit and
For B-Active Sport, a professional approach to sports aligns with local charities for their events, usually
management is essential to their success. This drives looking to support local school trusts and Rotary
all facets of the business, from delivering seamless, charities, but the company has a particular loyalty to
well-managed events, to valuable brand exposure for CHOC, the Childhood Cancer Foundation, and have
sponsors, and even legal compliance, as all sporting supported them frequently over the years.
events must comply with the new Sports Safety Act.
We look forward to bringing your brand to life or
The development of new events and growth of giving you an outstanding experience at one of
existing events are key objectives for the business, our events.
and demand effective marketing. Growth, however,
adds complexity, and first rate logistical planning and
execution are therefore essential to the company’s
success. Participant experience is critical to the
sustainability of each event – and the growth of B-Active
Sports – and a well-run event is not negotiable. This a
core competence for B-Active Sports, with significant
experience across various sporting codes.
Delivering Branding Opportunities
B-Active Sports also supports clients with strategic
planning for branding opportunities and promotional
requirements. The company has grown to including
event branding teams and supplying and managing
corporate branding materials on behalf of their clients.
Services include:
� Event concept and origination
� Event management
� Event logistics
� Branding management
� Sponsorship activation
� Brand activations

Full Name of Company: B-Active Sports Marketing MISSION
Nature of Business: Sports Marketing To create unique and quality events for the public of
Services / Products: Event & Sponsorship Management South Africa.
Date Established: 1.11.2004 KEY PERSONNEL
Customer Base: General public CEO: Damian Bradley
No. of Employees: 8
Auditors / Accountants: Hebraad & Associates CONTACT DETAILS
Bankers: FNB Head Office
Advertising Agency: Electrik Physical Address: 8 Sandy Lane, Everton, Kloof, 3640
B-BBEE Status: Level 4 Tel: +27 (0)64 535 3878
Fax: +27 (0)86 512 2182
VISION E-mail: info@bactive.com
To build interesting and beneficial sporting events
around South Africa for the general public to Branches: Durban
participate in. Website: www.bactive.com
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