Page 122 - KZN Top Business Portfolio eBook -2024

SUPAHOT

No. of Employees:
B-BBEE Status:
MISSION
Our mission is to bring the best water heating systems to
the market, based on our core values of service, quality,
longevity and customer engagement.
KEY PERSONNEL
Owner and Managing Director: Shaaz Moosa
MD: CFO:
Shaaz Moosa
CONTACT DETAILS
Full Name of Company: SUPAHOT HEAD OFFICE
Nature of Business: Geyser manufacturing Tel: +27 (0)10 271 3030
Products: Electric geysers and solar geyser systems E-mail: info@supahot.co.za
Date Established: 2018 Website: www.supahot.co.za

VERSATILE GEYSER SOLUTIONS
SUPAHOT’s goal is to be the go-to company for versatile
geyser solutions.
The company’s journey started in 2018 when SUPAHOT
took over and rebranded the Franke range. Since
then, they have worked day and night to bring their
customers only the best in geysers.
Breaking into this business has had its challenges as the
company’s competitors had set the bar very high. In
order to meet the same standards, SUPAHOT needed
to bring together the best manufacturing machinery
and the most skilled staff. They have succeeded
and are now one of only three manufacturers in the
country. Their strategy for breaking into an already
monopolistic market has been quality and localisation.
This strategy required a campaign to create awareness
of their products quality characteristics among end
users – particularly among plumbers.
Geyser Design
SUPAHOT’s geysers are characteristically different from
existing manufacturers and competitors; they have
gone back to the basics of geyser design.
In addition, they are not cutting costs: the minimum
specification for an anode in a geyser is 19mm, theirs
is larger which adds considerably to the lifespan of
a geyser. They’ve kept a galvanised endcap whereas
the market, for cost savings purposes, has moved to

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