Page 123 - KZN Top Business Portfolio eBook -2024

plastic. While the endcaps are much more expensive Ahead of the Industry Norms
than plastic, the benefits are that metal retains heat The SUPAHOT facility will have the capacity to produce
better than plastic and consequently is more energy about 20 000 units a month, and the plan is for these
efficient. It is also more robust. to be distributed through the retail market, both
The geysers are made according to ‘world class independents and nationals. Shaaz Moosa, owner
methods’, as such each of the components of and managing director. says, “Geysers are a highly
manufacture has received close scrutiny. An important monopolised market in South Africa, and the major
aspect of a geyser is the welding, and the welding players have monopolised the market, dictating
is performed by the best robotic welding machines pricing, as well as how, when and where you buy their
in the world, used by car manufactures, the likes of product. Our components are universal and can be
Toyota, Porsche and BMW. bought anywhere.”
The enamelling process is the next most important To give their valued customers the best in geysers,
aspect of manufacturing. They have a world-class SUPAHOT have looked at innovative ways to adapt
dry powder coating process by an electrostatic to the current needs of the clients and be ahead of
system, and the geyser’s boiler is baked at 840°C to the industry norms. With this in mind the SupaSo7ar
cure and bake the enamel. system came to life. The system has several key features
that ensure that it is both state-of-the-art pieces of
But SUPAHOT haven’t stopped there. They are equipment and value for money; making it the best
constantly looking for ways to innovate and improve on option for a wide range of clients. Even though this
their geysers, such as introducing a specially designed offering is energy efficient and equipped with the latest
foaming agent created by a chemical engineer. technologies, it still keeps in line with the company’s
The foam between the boiler and the outer case mission to be a versatile geyser solution to plumbers
further assists in retaining the heat, which in turn everywhere.
regulates how often the thermal element kicks in. Moosa says he would ultimately like consumers to be as
This process makes SUPAHOT geysers in aggregate aware of the features of their geyser as they are today
about 7% more energy efficient than their of their television sets, fridges and other appliances in
competitors – bearing in mind all geysers have to their homes – as the geyser is also an appliance.
comply with new regulations requiring they are B
rated (as opposed to the old less energy-efficient “A geyser is an electrical item, and I want to make
D rating). the end user – be it the plumber or the homeowner
– more aware of the different products available, as
Due to the better quality and components, the cost well as their differences. They shouldn’t buy a geyser
of the geysers will consequently be more expensive brand just because they have to – they must make an
by a margin of perhaps 15% but their pricing will be informed decision.”
market related.
Moosa says a plumber can install any element he
Their products boast high quality and durability, chooses. He says the companies BBBEE level 1 rating
designed to last longer and work better. Certified as is helpful and looks forward to servicing the plumber,
energy efficient to save you money! homeowner and retailer.

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