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148	  Big	Data	Analytics	for	Connected	Vehicles	and	Smart	Cities	  	  The Practical Application of Analytics to Transportation	  149

            7.15  Transit Management Analytics and Their Practical
            Application

            Transit management involves the application of advanced technologies to tran-
            sit fleet management, the delivery of passenger information, and the support for
            electronic payment services for transit. Table 7.4 captures candidate analytics
            that can be used for transit management applications. Table 7.4 also contains
            a column that provides a brief overview of how these analytics can be used in a
            practical situation.



            7.16  Performance Management—What Is It?

            Performance management involves the measurement of performance param-
            eters for various aspects of transportation service delivery, followed by the de-
            velopment of insight and understanding based on these measures. The overall
            objective is to improve transportation service delivery based on a detailed un-
            derstanding of how things work and prevailing operating conditions. A com-
            prehensive approach to performance management would address each stage of
            the transportation delivery process, listed as follows:



                                          Table 7.4
                               Candidate Analytics for Transit Management
             Candidate Analytics   Application Notes
             Travel times for each passenger  Makes use of movement analytics; travel times for each
                                    passenger on the transit network are measured and analyzed.
             Travel time variability for each   As above focusing on travel time variability for each passenger.
             passenger
             Bus utilization        This analytic can include the number of passengers per bus and
                                    the miles traveled by the bus, so the hours of service and support
                                    service optimization.
             Revenue per bus        This analytic makes use of data from the integrated payment
                                    system to determine revenue per passenger in revenue per bus.
             Passenger satisfaction index  Makes use of social media analysis of passenger satisfaction; an
                                    index can be developed that characterizes customer perception
                                    of service levels.
             Revenue per passenger  Uses integrated payment system and movement analytics data
                                    to determine the revenue per passenger for service and payment
                                    structure optimization.
             Revenue per route      Uses integrated payment system data and revenue per route
                                    service and payment structure optimization.
             Comparison between schedule   Schedule variation analytic is determined by comparing the
             data and actual performance   scheduled to the actual performance as a measure of system
             data                   reliability.
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