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144	  Big	Data	Analytics	for	Connected	Vehicles	and	Smart	Cities	  	  The Practical Application of Analytics to Transportation	  145


                                          Table 7.2
                                    Candidate Analytics for MaaS
             Candidate Analytics  Application Notes
              Number of services   The number of services available as a yardstick of transportation
              available          service choice; can form the basis for adding or supplementing
                                 services.
              Destination served  The number of services available is another dimension of the choice
                                 available to the traveler. This can be matched to the demand for
                                 transportation to make sure that mobility has been provided.
              Total cost of each service  The absolute cost of each service enabling comparisons between
                                 services and comparisons of cost of travel between different zones.
              Cost of each service   Enables the measurement of the affordability of each service and
              as a proportion of total   can be contrasted by trip and by zone.
              household income
              Overall reliability of all   Provides an indication of the quality of the service being delivered
              services           and could form the basis for strategies to improve reliability through
                                 investment in additional vehicles or advanced asset management
                                 techniques.
              Reliability of each service  Focuses on the reliability of individual services as an indication of
                                 how desirable each service is.
              Availability of the service  Availability can be measured in terms of routine availability and
                                 events that cause a reduction in the availability for each service.
              Overall availability of all   A measure of the overall level of availability for the service portfolio,
              services           hence providing a measure of service for the zone or traveler.



                 This will also include coordination with emergency services. Arterial traf-
            fic management involves the use of advanced traffic signal control to manage
            traffic at intersections. Sensors are used to measure traffic volumes, and sophis-
            ticated software programs are used to adjust signal timings to align with changes
            in traffic demand and to ensure coordination between adjacent intersections.
            The  same  techniques  and  technologies  are  applied  to  urban  surface  streets,
            where intersections are typically grouped more closely, and in many cases, the
            road pattern forms a grid with multiple traffic flows at intersections, in contrast
            to the corridor-like context of arterials.
                 For  all  three  of  these  elements  associated  with  advanced  traffic  man-
            agement, the objective is to minimize congestion and delays by ensuring the
            smooth operation of freeways, arterials, and surface streets. Operation can be
            considered to take place under both recurring and nonrecurring congestion
            conditions. Nonrecurring congestion would be that associated with an inci-
            dent, roadwork, or a special event. Recurring congestion is associated with the
            typical daily commute pattern and is usually caused by an excess of demand
            overcapacity at certain times of the day. Traffic management presents both a
            geographical and temporal challenge that can be very effectively addressed by
            analytics.
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