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146	       Big	Data	Analytics	for	Connected	Vehicles	and	Smart	Cities	                	           The Practical Application of Analytics to Transportation	  147

          7.11  Why Does Traffic Management Make a Good Departure Point
          for a Smart City?

          Traffic management is a good departure point for a smart city, not just because
          of  the  considerable  sunk  investment  in  transportation  management  systems
          within most urban areas, but also because of the high level of impact the traffic
          management systems can have on the smooth operation of city streets. Traffic
          management could be viewed as one of the original applications of advanced
          technology to transportation with electrical signal systems implementation dat-
          ing back to the 1930s and earlier in Europe. Traffic management systems also
          provide one of the most visible applications of advanced technology that have a
          direct impact on the traveler.
               Traffic  management  infrastructure,  dynamic  message  signs,  and  traffic
          signals are highly visible in a very clear sign that an investment is being made
          to improve the transportation situation and the quality of the service deliv-
          ery. Traffic management systems also benefit from a large base of expertise and
          experience gained over several years of implementation. There are many ex-
          perts available in the field of traffic operations and traffic engineering that can
          support traffic management as an essential early element within a smart city
          initiative. Another important reason that traffic management is a good depar-
          ture point for a smart city initiative lies in the visibility to the traveler. Major
          components of traffic management, including dynamic message signs, roadside
          sensors, and other roadside infrastructure, are extremely visible to the driver. It
          also doesn’t hurt that a traffic management center provides an ideal photo op-
          portunity for a politician.



          7.12  Traffic Management Analytics and Their Practical Application

          Table 7.3 lists a range of services that can be provided by traffic management
          along with some candidate analytics and some notes on how the analytics can
          be applied in a practical context.



          7.13  Transit Management—What Is It?

          Transit management entails the following activities:

               • Transit fleet management: The use of advanced location technologies to
                develop a picture of the transit fleet at any given time. This typically
                captures the location of the vehicle and the vehicle identification.
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