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150	       Big	Data	Analytics	for	Connected	Vehicles	and	Smart	Cities	                	           The Practical Application of Analytics to Transportation	  151


               • Planning;
               • Design;
               • Project delivery;
               • Operations;
               • Maintenance.


               Within each stage of the transportation delivery process, a complete per-
          formance management approach would include measurement of data, the con-
          version of data into information, the development of insight and understand-
          ing, and the definition of response and reaction strategies based on the insight
          and understanding. This is illustrated in Figure 7.2.
               In the first step, data is collected that characterizes the performance of
          the mode or modes under consideration. In the second step, the collected data
          is converted into information through the aggregation and summarization of
          the data. In the third step, insight and understanding is developed based on the
          information provided from the previous step. This insight and understanding
          could include the identification of new connections and mechanisms. In the
          last step, strategies based on the insight and understanding developed in the
          previous step are implemented, and the effectiveness of the strategies is moni-
          tored using data collection and the rest of the process.
               Historically, performance management has been addressed on a mode-
          specific basis with freeway management, traffic signals, transit, and freight all
          addressed separately. With the advent of smart cities and integrated corridor
          approaches, there is a new awareness of the need to coordinate and integrate

























          Figure 7.2	 The	performance	management	process	for	transportation.
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