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74 Big Data Analytics for Connected Vehicles and Smart Cities Connected and Autonomous Vehicles 75

spot. It asks the home refrigerator to check for healthy food, and finding
none, it places an order with a local health food store. When Pat decides
to clock out early, the car alerts a connected thermostat to start cooling
his house earlier than usual. The car figures out the best route home. It
automatically pays tolls along the way. And it plays a comedy movie on
Pat’s screen to help him relax.

This picture of a potential future for the connected vehicle provides a
good illustration of the point that the private sector is considering services that
are significantly beyond a simple connection from the vehicle to a central data-
base within a back office. It also provides an indication of how the connected
vehicle and the autonomous vehicle will integrate within a wider framework
such as a smart city.
With respect to autonomous vehicles, it is likely that these will be used
to enable on-demand transportation services using driverless vehicles. Uber is
already experimenting with such an approach, and it is not too difficult to en-
vision the future when the Uber service is provided by autonomous vehicles.
Smart cities are discussed in detail in Chapter 5.

4.9 The Likely Impact of the Connected and the Autonomous
Vehicle on Transportation

While it is likely that the private sector business models described above will
prevail in the short term, it is also likely that later-market safety applications
will require cooperation with roadside equipment and feature a more signifi-
cant role from the public sector. Therefore, it would be prudent to prepare for
both models. In the short term, the public sector should prepare to engage the
private sector with a view toward data exchange.
The private sector obviously has access to a great deal of data that would
be beneficial to the public sector. There is an indication, through the private
sector’s desire to have contextual data such as road geometry, speed limits, and
height/weight restrictions, that it could be interested in receiving data from
the public sector. A successful negotiation of this two-way data exchange will
require that the public sector prepare an effective negotiating position. Public
sector data needs to be summarized and accessible. Suitable marketing materials
that describe the data and the value of the data need to be prepared.
In the longer term, the public sector should assume that roadside equip-
ment will be required for certain safety applications. Therefore, preparations
should continue for the installation of roadside equipment and the coordina-
tion of actions required by the public sector for infrastructure-based develop-
ment and by the private sector with respect to the connected vehicle. It should
be assumed that the private sector will lead the early market for information