Page 162 - FREN-C2021 PROCEEDINGS

does not dry out and is long-lasting. Another innovation is a button in the middle and served as glue.
The glue used is not a liquid but a stick glue. In addition, this pen is created with an oval and
balanced shape so that the users are comfortable using it when doing tasks. The colour of the pen is
red where the colour would attract customer attention to buy this pen.

Product Flow

Commercialization Potential
MTPEN is a multi-function pen because this pen has four parts in one item, which are pen, liquid
paper, highlighter, and glue. Our target market is students and employees. MTPEN is a very
convenient product to use because it is easy to carry and it can save time. Also, it provides assistance
for students to simplify their study process for students to study and do their tasks efficiently. The
estimated selling price for MTPEN is RM8. The price was reasonable as it is affordable for students to
buy it because it consists of four parts and it is based on the cost of material used. the marketing
strategy for selling this product, by using online marketing through social media where this platform
is the right choice to build a strong image for our product.

Conclusion
The existence of this MTPEN is a new approach for all students to use something new in line with
global technology. MTPEN is a great combination of stationery items that are useful and functional
and it enables the younger generation and employees to complete their tasks more efficiently and
quickly.

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