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DETERMINANTS OF FIRMS’ PROFITABILITY: EVIDENCE FROM
                   NON-FINANCIAL SHARIAH COMPLIANT FIRMS IN MALAYSIA

                                    1*
                   Farah Farzana Pidrus , Intan Mardhiah Abdul Samad, Puteri Nur Awatif Aini Megat Khairuddin, Siti Ili
                                    Syuhada Ahmad Zaid, Abdul Hafiz Yusof & Norhisam Bulot


                 1 Faculty of Business and Management, Universiti Teknologi MARA Cawangan Perlis, Kampus Arau, 02600 Arau Perlis,
                                                         Malaysia

                                          * Corresponding author: farzanapidrus@gmail.com



                                                        Abstract
               The  main  objective  of  this  study  is  to  investigate  the  determinants  of  a  firm’s  profitability  for
               consumer  product  firms  listed  as  shariah-compliant  in  Malaysia.  A  better  understanding  of  factors
               affecting a firm’s profitability is important not only to enrich empirical studies in this field but also for
               cross-country  comparison.  The  use  of  non-financial  shariah-compliant  firms  to  analyze  the
               determinants  of  a  firm’s  profitability  and  the  use  of  variable  selection  techniques  are  the  unique
               contribution of this present research. The data for the final sample consists of 40 firms. The study is
               conducted  using  panel  data  analysis  techniques  to  identify  the  key  determinants  of  a  firm’s
               profitability. The study finds that the profitability of these firms is significantly affected by the level
               of  efficiency,  debt,  and  firm  size.  Surprisingly,  this  research  found  that  there  is  no  significant
               relationship between the firms’ level of liquidity and their profitability. Although this paper provides
               empirical evidence, several areas need to be refined with future empirical research. First, this paper
               uses only a limited number of firms in the analysis. The inclusion of a larger number of firms might
               lead to a new set of findings and conclusions. Second, this paper has not taken into consideration the
               effect  of  using  different  data  analysis  techniques  (such  as  GMM).  Future  studies  might  want  to
               explore the use of other techniques in analyzing the data.

               Keywords: Profitability, Variable Selection, Shariah-compliant, non-financial firms, Firm’s Performance

                                                       Introduction
               Profitability is considered as one of the most vital subjects in finance and it has called the attention of
               many researchers that have to be, mostly, developing empirical or theoretical studies. (Yüksel, 2018;
               Gaganis, 2019; Chen, 2018; Kumar, 2017; Alvarez, 2021; Husnain, 2021). One of the basic objectives
               of a study on profitability is to identify factors explaining the firms’ decision concerning its financial
               leverage. The firm’s level of profitability is likely to be determined by a combination of factors that
               are related to the characteristics of the firm as well as to the institutional environment. Profitability
               determinants have been discussed for many years and still represent one of the main unsolved issues
               in  the  corporate  finance  literature.  Many  academic  studies  and  much  empirical  research  have
               addressed these issues (Vu, 2021; Athari, 2021; Ledley, 2020; Abeyrathna, 2019), but there is not yet a
               fully  supported  and  unanimously  accepted  theory.  Indeed,  what  makes  the  profitability  debate  so
               exciting is that only a few of the developed theories have been tested by empirical studies and the
               theories  themselves  lead  to  different,  not  mutually  exclusive,  and  sometimes  opposed  results  and
               conclusions (Giacomo Morri & Christian Beretta, 2008). This proposed study may be contributing to
               the existing literature in two ways: The first contribution is the use of a new population and sample.
               Previous  studies  have  been  conducted  on  a  sample  of  firms  from  different  sectors  such  as  banks
               (Almaqtari,  2019;  Athari,  2021;  Yüksel,  2018;  Le,  2020),  pharmaceutical  (Ledley,  2020;  Farhan,
               2020), real estate and property (Pattiruhu, 2020; Martins, 2019; Mangâ, 2018) and industrial sector
               (Basu, 2018). A major shortcoming of profitability studies is that they generally restrict their analysis
               to conventional and bank companies (Altavilla, 2018; Bikker, 2018). Consequently, we know a little
               about the applicability of various profitability theories to firms classified as shariah-compliant. Our


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