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According to Statista, 91.9 percent of loyalty updates from brands, the top
U.S. marketers in companies larger spot went to SMS, at 48 percent.
than 100 employees were expected CONSIDER EVERY DETAIL ABOUT YOUR TARGET
to use social media for marketing AUDIENCE
purposes in 2021. Whether it be to
promote new products or connect Believe it or not, qualities such as
quicker with customers via direct location and age can greatly impact
messages, companies are embracing your tone and method of messaging.
this new tool to help them grow their Companies need to modify their
business. messages and their method of
communication to ensure they are
Choosing the right platform for your appropriate for that specific audience.
business will depend on your goals Messaging will also depend on if you
and what your company is capable are reaching repeat, new or potential
of producing. Twitter is the easiest to customers. Review your marketing
manage, as it is mostly text-based lists and separate them into categories
messaging and requires only relevant that make sense for your business to
hashtags to get eyes on your content. help you target your audience more
Facebook is great for sharing current effectively.
events and video.
Nowadays, video content is king. PUT A FACE TO YOUR BRAND
TikTok rose in popularity over the last In a digital world, your company
few years, becoming the most popular can offer customers a more personal
iPhone app downloaded in 2021 and experience by putting its owner, CEO
resulting in an increase in demand for or president on marketing materials.
video content. As a result, Instagram Whether you’re sending an email blast
now encourages creators to use Reels featuring a letter from the owner or
alongside in-feed posts. Instagram posting a graphic on social media
and TikTok users can also leverage that shares details about what you
hashtags to help connect with the right are working on behind the scenes,
audience. this level of personal messaging gives
customers someone at your company
Another way to connect with to connect with, which in turn helps
customers on a personal level is your brand resonate with customers as
using text messaging or SMS. Unlike they have a face to recognize.
social media, which can be busy and LinkedIn is a great way to leverage
sometimes overwhelming, SMS doesn’t the messaging of your key employees,
require competing for attention and elevate thought leadership and make
is a good way to identify interested that connection between your business
customers as they will have to opt in and who is running it. Offering this
to receive your messages. According to level of transparency is a great way
Finances Online, among the channels
preferred by consumers for receiving
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