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consumer’s journey to evaluate products
and services, marketers should consider CONNECTED.
adopting new, authentic ways to interact
with consumers. INSPIRED.
Your messaging and delivery are key EDUCATED.
players in ensuring your content resonates hen you connect with
with your ideal audience, and utilizing other pest management
social data is one of the many ways in professionals from around
which you can engage with consumers Wthe world, you create greater
on a deeper level. To support that goal, possibilities—possibilities that advance
Mainframe provides subscribers with your career, grow your business, and
access to an expansive library of unique, support your customers. PestWorld 2022
ready-made social media content, brings individuals from every facet of pest
which was designed to catch and keep management together to share tactical
consumers’ attention. knowledge, hear different perspectives
LEVERAGING TOOLS FOR SUCCESS on business trends, learn from the latest
Now, popular social platforms like technical research, and form strong
Instagram, YouTube and Facebook offer relationships.
insights tools for businesses to access key
demographic data about the audiences Full Schedule Now Available!
that see and engage with their content,
which saves them the costly trouble of There’s so much to do at PestWorld.
typical marketing research. Even better, From dynamic keynote speakers,
the available data is remarkably accurate, educational sessions where you can
making the task of targeting people who earn CEUs, a huge exhibit hall, fun-filled
require your services much easier and social activities, and tons of networking
more cost-effective. opportunities- just to name a few, you’re
going to want to start planning out your
Sending a customer satisfaction schedule now. Make the most of your
survey after a service is complete is a experience and your time in Boston!
great tool to capture candid feedback for
the company to consider and grow from. Register today for PestWorld 2022 by
Additionally, surveys can inquire about visiting: www.pestworld2022.org
basic demographic information to further
fuel their understanding of the individuals
they serve. Over time, this data should be
filed away and monitored every so often
to observe any shifts and adjust your
strategy as needed.
Cindy Mannes was the executive director of
the Professional Pest Management Alliance.
Visit www.npmapestworld.org/ppma for more
information.
IPMA Connection • 3rd Quarter, 2022 Page 11
