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• Company events (e.g. Christmas
parties, company barbecues, etc.)
Clients are 35% more likely to IPMA Board of
convert after seeing a video, as opposed
to a picture. For this reason, a quick Directors Positions
1-3-minute video can be a highly effective
way to increase conversions on social Available
media. (3 year term

Here are a few examples of the top
platforms for hosting videos: beginning in
• TikTok November).

• YouTube

• Instagram
For more information:
• Facebook (e.g. organic, ads, etc.)
515-708-6078
• Your pest control business website or
Plus, take a look at a few engaging iapestmgmt@yahoo.com
video content ideas:

• Client testimonials
• Your company story

• Quick advertisements
Teach children about
• Quick pest control tips
• An introduction to the company Kindness with Me &
(e.g. mission, what the company is
about, etc.) Smugg, the Bug

Also, keep in mind, about 63.6% of
clients check reviews before converting. • Book for children ages 2-6
Which means, it’s crucial to only ask the • Perfect gift for special pest
happiest clients to write reviews. control customers
• Available through
Also, don’t miss the chance to share www.JuneVanKlaveren.com
a screenshot or graphic of your excellent • Call 636-394-4148 for info about bulk
reviews on your social media accounts. orders

IPMA Connection • 3rd Quarter, 2022 Page 13