Page 20 - DFDS Ship Shore Seminar June 2019 Q and A_2019

◀35

Q If duty free comes

along, where on the A
D-Class will the stores Indeed we don't have a lot of storage
be kept? on the D-Class. One possibility is that we a
'Border Shop' in Dunkerque and we utilise
that on a 'click-and-collect' style basis.
But there are likely to be strict limits
introduced in a duty free market.

◀36
Q What expected

impact will P&O's change A
to World Duty Free We don't believe this will have a negative impact on DFDS.
concept have on DFDS? They will, however, have access to fantastic sales training that we
currently don't. Their product range does not include electronics,
so that is one area that can specialise in. Their product will be the
same style as the airports - Gatwick and Heathrow - and also the
Channel Tunnel. We can look at ways to differentiate ourselves.

◀37

Q Would we ever
consider franchises A
onboard? Starbucks, No. We have looked at this and
McDonalds, KFC etc? we feel that we will not be able
to have any impact on prices and
offering to our passengers in a
franchise situation and that it is not
compatible with our business model.

Page 20 | Ship Shore Seminar, Q&A June 2019