Page 15 - DFDS Ship Shore Seminar June 2019 Q and A_2019

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Q I have always believed

DFDS have been fair in pricing, A
but we are not having a When it is a premium product with
positive response to the £2.95 great service, then that is actually a fair
cup of tea onboard, are we not price. And we believe that tea should be in
the same price range as coffee. Also, when
just being greedy?
coupled with a cake in a offer, for example,
then it is a very attractive offering.

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Q More and more passengers are

coming onboard with picnics as A
our prices are too high. No amount We have been steadily upgrading our passenger offering. Our feedback
of customer service will create shows we need something for families, therefore we implemented the Pizza
'surprise and delight' when they concept. We are concentrating on the quality of outlets then putting a new
feel ripped off. menu in place. The onboard pricing is benchmarked against high street
outlets and European markets. The environment, service and the way our
customers are treated warrants the price.

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Q Chris, are there
any plans to target A
high yielding coach Coach passengers are 750k of total passengers
companies? each year. We are fully aware of the difference
in spending patterns and we work onboard to
gauge the day/night split. This allows us to have
discussions with coach companies for smarter
business and to attract higher yield companies.

Page 15 | Ship Shore Seminar, Q&A June 2019